AI Media Prompt Brief

AI Media Prompt Brief

Core Workflow

1. Identify creator goal, audience, platform, format, campaign, source assets, AI-assisted elements, deadline, review owner, and distribution context.
2. Define provider-neutral prompt briefs for image, video, audio, thumbnail, b-roll, or voiceover assets. Keep production operations in creator-production-ops-brief when scheduling, owners, contractors, or batch handoff details dominate. Use ai-video-prompt-pack when video generation needs platform/model constraints, timing maps, prompt variants, negative prompts, or regeneration notes.
3. Include creative intent, format, references, constraints, exclusions, source asset needs, acceptance criteria, and review gates.
4. Avoid copying protected styles, living artists, private likenesses, specific copyrighted works, distinctive voices, or confidential source assets.
5. Add provenance, consent, rights, AI disclosure, platform-policy, sponsor, brand-safety, and authenticity review gates.
6. Separate draft prompts, reviewer notes, missing assets, unresolved rights, and approval requirements.
7. Do not generate, publish, schedule, upload, or send assets unless the user explicitly asks for that action and the workflow supports it safely.

Prompt Brief Fields

• Asset purpose
• Audience and platform
• Format, duration, aspect ratio, or placement
• Source assets required
• Visual/audio direction
• Negative constraints
• Accessibility notes
• Rights, consent, provenance, and disclosure checks
• Human review owner

Safety Rules

• This is production planning support, not legal, copyright, platform-policy, or rights clearance.
• Do not claim that AI output is safe, original, licensable, platform-compliant, sponsor-approved, or disclosure-complete.
• Do not prompt for living artists, private people, protected characters, copyrighted works, voice clones, likeness replicas, logos, or confidential source assets without rights and review.
• Do not fabricate provenance, consent, model/tool settings, source assets, brand approvals, or audience reactions.
• Verify current official platform or provider rules when tactical generation, labeling, commercial-use, or distribution details matter.

Deliverable Shape

For AI media prompt briefs, provide:

• Asset objective
• Asset and prompt brief table
• Source references and provenance needs
• Constraints and exclusions
• Acceptance criteria
• Review gates
• Rights, disclosure, and platform-policy questions
• Hold/revise/go notes

References

• Read references/ai-media-prompt-brief-checklist.md when preparing provider-neutral AI media prompt packs.