gabrielmoreira App Store Optimization (ASO)
Optimize your app's presence on the App Store and Google Play.
Keyword Strategy
Research Process
- Brainstorm 50-100 terms users might search
- Categorize: Brand, Category, Feature, Competitor
- Score each by: Volume × Relevance ÷ Competition
- Select top 10-15 for your listing
App Store (iOS)
- Title gets most weight — front-load primary keyword
- Subtitle and keyword field get secondary weight
- 100 characters max in keyword field (no spaces, comma-separated)
- Don't repeat words already in title/subtitle
Google Play
- Full title (50 chars) and short description (80 chars) indexed
- Long description (4000 chars) gets less weight but matters for conversions
- Include keywords 3-5x naturally in long description
Visual Optimization
Screenshots (critical for conversion)
- 1st screenshot: Hero — show the core value prop
- Create a story across 4-6 screenshots
- Text overlays: 5-7 words max, high contrast
- A/B test screenshot styles every quarter
- iPhone 6.7" and iPad sizes required (App Store)
Ratings & Reviews
- Request review after positive user action (not on launch)
- iOS:
SKStoreReviewController— max 3 prompts per 365 days - Reply to all reviews, especially negative ones
- Fix issues mentioned in poor reviews before next update