Brand Social Launch Pack

Brand Social Launch Pack

Core Workflow

1. Identify the launch object, audience, primary CTA, proof asset, channels, launch window, owner, review requirements, and non-goals.
2. Build a message hierarchy: one-line promise, buyer or reader problem, proof, CTA, secondary resource, and objection or trust notes.
3. Plan owned-profile updates only when they support the launch. Keep the main profile link focused on the highest-priority conversion path.
4. Create the launch package: hero post, image or video asset brief, pinned or featured content, reply/comment follow-up, article or long-form post, and platform-specific caption variants.
5. Use owned-social-profile-audit for profile visibility and link checks, social-asset-production for visual assets, and ai-video-prompt-pack for AI-generated video prompt packs when those tasks are in scope.
6. Add a publish checklist, verification plan, and post-launch follow-up queue.

Package Patterns

For a lightweight launch, produce:

• profile link recommendation
• primary post
• one image or video prompt
• pinned or featured post recommendation
• follow-up comment or reply
• verification checklist

For a full launch, also add:

• article or long-form post
• platform-specific variants
• content calendar for the first week
• repurposed short-form hooks
• owner-side checklist for manual publishing

Freshness Rule

Before giving platform-specific rules for profile links, pinned posts, Articles, Highlights, Shorts, Reels, verification, or asset dimensions, verify current official platform documentation when practical.

Safety Rules

• Do not fabricate traction, testimonials, endorsements, usage numbers, or customer claims.
• Do not publish, pin, schedule, boost, or change profile settings unless the user explicitly asks and account access supports it.
• Include disclosure, rights, and human-review notes for sponsored, affiliate, AI-generated, or reputation-sensitive launches.
• Keep launch copy honest about alpha, beta, preview, or experimental status.

Deliverable Shape

For brand social launch packs, provide:

• Launch objective and audience
• Message hierarchy
• Profile/link recommendations
• Primary post and platform variants
• Asset or AI video prompt brief
• Pinned, featured, article, or reply-chain plan
• Publishing checklist
• Verification plan
• Follow-up content ideas
• Risks, disclosure notes, and owner actions

References

• Read references/launch-pack-checklist.md for launch package fields, channel mapping, and verification gates.