Campaign Proposal

Campaign Proposal

Core Workflow

1. Identify sponsor objective, creator audience, campaign theme, platforms, deliverables, timeline, approvals, metrics, and constraints.
2. Build a proposal with strategic fit, creative concept, content plan, deliverables, timeline, measurement, assumptions, and next steps.
3. Include disclosure, usage-rights, exclusivity, revision, and approval notes.
4. Separate confirmed facts from assumptions and placeholders.
5. Avoid guaranteed performance claims; define measurement as reporting, not promised outcomes.
6. Provide a clear decision path for sponsor review.

Safety Rules

• Do not promise sales, conversions, views, reach, virality, or ROI.
• Do not invent sponsor goals, creator metrics, audience demographics, or case studies.
• Require review before sending externally or accepting terms.

Deliverable Shape

For campaign proposals, provide:

• Proposal summary
• Sponsor objective
• Creator/audience fit
• Creative concept
• Deliverable plan
• Timeline and approvals
• Measurement plan
• Assumptions and open questions

References

• Read references/campaign-proposal-checklist.md when writing creator sponsorship proposals.