gabrielmoreira Content SEO Strategy
Core Workflow
- Identify audience, search intent, business goal, funnel stage, topical authority, and conversion path.
- Prioritize helpful, original, people-first content that satisfies user needs and supports a real business outcome.
- Build topic clusters around problems, use cases, comparisons, alternatives, proof, and decision support.
- Write content briefs with query intent, audience, angle, outline, evidence, internal links, CTA, and success metric.
- Optimize for crawlability and clarity: titles, headings, URLs, structured content, internal links, image alt text, and page experience.
- Measure impressions, clicks, rankings, engagement, assisted conversions, lead quality, and content decay.
Freshness Rule
For SEO-specific advice, verify current Google Search Central documentation or official Google Search Central blog updates when the user asks for "latest", algorithm-sensitive guidance, AI search visibility, indexing, structured data, or recovery from traffic drops. Avoid presenting third-party SEO speculation as fact.
Content Standards
- Add experience, expertise, authority, and trust signals where they genuinely exist.
- Prefer original examples, data, screenshots, customer language, expert review, and first-hand insight.
- Avoid thin AI-generated summaries with no new value.
- Match CTA to intent; do not force a demo CTA on purely educational queries unless there is a soft conversion path.
- Keep content aligned with positioning and lifecycle strategy.
Deliverable Shape
- Audience and intent
- Content angle and promise
- Outline or editorial plan
- SEO/on-page recommendations
- Evidence and trust signals
- CTA and conversion path
- Measurement plan
References
- Read
references/content-seo-checklist.mdwhen planning, writing, or auditing content for organic acquisition.