Creator Media Kit Skill
Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. Use real numbers; this skill won't invent your stats.
Working from a brief
Given partial info, build the full kit anyway, using clearly-labelled placeholders for stats the creator must fill ([followers], [avg views], [ER%]) rather than inventing them. Lead every deliverable with value to the brand.
Required Inputs
Ask for (if not already provided):
- Creator & niche (pull positioning from a [[creator-brand-kit]] if available)
- Platforms + real stats (followers, avg views, engagement rate, audience demo/geo)
- Offerings (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature)
- Target brand(s) for the outreach, and any past brand work / results
Output Format
1. Media kit (one-pager)
- Header: name, niche, tagline, photo placeholder, handles.
- Audience snapshot: key stats per platform + audience demographics/geography (use placeholders if unknown).
- Why partner with me: 2–3 lines on the audience and the creator's edge.
- What I offer: a table of deliverables (format → description → ballpark reach).
- Past partnerships / results: logos/names + a metric or testimonial each (placeholder if none).
- Contact / next step.
2. Outreach email
A short, personalised pitch to the target brand: a specific reason you're reaching out (a genuine product fit), what you'd make, the audience match, and a low-friction next step. ≤150 words, leads with their goal.
3. Rate card
A defensible rate table per deliverable, with notes on what drives the number (reach, usage rights, exclusivity, whitelisting) and bundle/retainer options. Frame rates as value (cost per thousand reached), not just a flat ask.
End with: negotiation notes — the 2–3 levers (usage rights, exclusivity, multi-post bundles) to trade on, and what to never give away for free (perpetual usage, whitelisting) without a premium.
Quality Checks
Anti-Patterns
- A media kit that's all vanity metrics and no audience fit
- A generic "I'd love to collab!" email with no brand-specific reason
- Inventing follower/engagement numbers
- A single flat rate with no rationale or room to negotiate usage/exclusivity
1---2name: creator-media-kit3description: Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card. Use when asked to make a media kit, pitch a brand, land a sponsorship, write a brand-deal email, or set creator rates. Produces a structured media kit (audience, stats, offerings, past work), a personalised outreach email, and a defensible rate card. The creator side of a sponsorship — distinct from a brand briefing a creator.4---5
6# Creator Media Kit Skill
7
8Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. **Use real numbers; this skill won't invent your stats.**
9
10## Working from a brief
11
12Given partial info, **build the full kit anyway**, using clearly-labelled placeholders for stats the creator must fill (`[followers]`, `[avg views]`, `[ER%]`) rather than inventing them. Lead every deliverable with value *to the brand*.
13
14## Required Inputs
15
16Ask for (if not already provided):
17- **Creator & niche** (pull positioning from a [[creator-brand-kit]] if available)
18- **Platforms + real stats** (followers, avg views, engagement rate, audience demo/geo)
19- **Offerings** (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature)
20- **Target brand(s)** for the outreach, and any **past brand work / results**
21
22## Output Format
23
24### 1. Media kit (one-pager)
25- **Header:** name, niche, tagline, photo placeholder, handles.
26- **Audience snapshot:** key stats per platform + audience demographics/geography (use placeholders if unknown).
27- **Why partner with me:** 2–3 lines on the audience and the creator's edge.
28- **What I offer:** a table of deliverables (format → description → ballpark reach).
29- **Past partnerships / results:** logos/names + a metric or testimonial each (placeholder if none).
30- **Contact / next step.**
31
32### 2. Outreach email
33A short, personalised pitch to the target brand: a specific reason you're reaching out (a genuine product fit), what you'd make, the audience match, and a low-friction next step. ≤150 words, leads with *their* goal.
34
35### 3. Rate card
36A defensible rate table per deliverable, with notes on what drives the number (reach, usage rights, exclusivity, whitelisting) and **bundle/retainer** options. Frame rates as value (cost per thousand reached), not just a flat ask.
37
38End with: **negotiation notes** — the 2–3 levers (usage rights, exclusivity, multi-post bundles) to trade on, and what to never give away for free (perpetual usage, whitelisting) without a premium.
39
40## Quality Checks
41
42- [ ] Every deliverable leads with value to the brand, not the creator's clout
43- [ ] Real stats are used or clearly marked as placeholders — never invented
44- [ ] The outreach email is personalised to the brand and ≤150 words
45- [ ] Rates are justified by reach/rights/exclusivity, with bundle options
46- [ ] Negotiation levers and "don't give away free" items are called out
47
48## Anti-Patterns
49
50- A media kit that's all vanity metrics and no audience fit
51- A generic "I'd love to collab!" email with no brand-specific reason
52- Inventing follower/engagement numbers
53- A single flat rate with no rationale or room to negotiate usage/exclusivity
gabrielmoreira