gabrielmoreira Creator Owned Product Launch Plan
Core Workflow
- Identify offer, audience, buyer promise, proof, channels, launch goal, delivery model, fulfillment assumptions, support needs, constraints, and review owners.
- Define the launch asset set: offer page, content sequence, email or community posts, FAQs, checkout review, support notes, and post-launch report.
- Build launch phases: validation, waitlist, prelaunch, launch, close or evergreen, fulfillment, support, and retrospective.
- Add pricing assumptions, content calendar, owner, deadline, approval gates, metrics, and pause criteria.
- Flag tax, legal, accounting, consumer protection, refunds, subscriptions, platform policy, payment processing, privacy, accessibility, and vendor review needs.
- Keep vendor-specific setup separate from strategy unless the user asks for current platform instructions.
Freshness Rule
Verify current official platform, payment, marketplace, email, subscription, refund, and tax documentation before tactical setup guidance. Launch strategy is durable; vendor rules and checkout mechanics change quickly.
Safety Rules
- Do not promise revenue, sales, conversion rates, subscriber growth, affiliate income, platform approval, or launch outcomes.
- Do not invent testimonials, demand, scarcity, inventory, costs, margins, customer results, refund rates, or affiliate terms.
- Do not publish offers, change pricing, issue discounts, update checkout pages, send emails, create coupons, or modify payment settings without explicit approval.
- Require review before public pricing, checkout changes, refund policies, paid-community rules, affiliate disclosures, sponsor claims, or financial reporting.
Deliverable Shape
For creator-owned product launch plans, provide:
- Offer and audience
- Launch phase plan
- Asset and channel calendar
- Pricing and fulfillment assumptions
- Review gates
- Metrics and dashboard needs
- Risks and pause criteria
- Post-launch review plan
References
- Read
references/creator-owned-product-launch-plan-checklist.mdwhen planning creator-owned product launches.