How do I install the Cta Generator skill?

Run npx skillmds@latest add gabrielmoreira/cta-generator in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Cta Generator safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Cta Generator?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Cta Generator free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Cta Generator?

gabrielmoreira (@gabrielmoreira) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Cta Generator by gabrielmoreira — Agent Skill

Name: Cta Generator
Rating: 4.5 (4 reviews)
Author: gabrielmoreira

Cta Generator

When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design," "conversion button," "primary action," "CTA copy," "button text," "CTA placement," "conversion CTA," or "action button." For landing pages, use landing-page-generator.

gabrielmoreira Updated Sep 9, 2026 17 repo stars

File contents

Components: Call-to-Action (CTA)

Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for conversion goals.

Identify:

Context: Hero, form, pricing, product page
User stage: Awareness, consideration, decision
Primary action: Sign up, buy, trial, download

Design Principles

Visual Clarity

Look like buttons: Background, border, corner radius, shadow
Stand out: Contrasting color; clear hierarchy
Size: ≥48×48px for touch; minimum 48px wide

Hierarchy

Primary CTA: One per section; impossible to miss
Secondary CTA: Lower priority; visually distinct
Avoid: Multiple competing CTAs causing choice overload

Color & Shape

Color: High contrast; red/orange for urgency
Shape: Rounded = friendly; angled = dynamic
Accessibility: →.5:1 contrast for text

Copy Best Practices

Action-oriented: "Buy," "Sign up," "Subscribe," "Get started"
Loss aversion: "Claim Your Discount Before It's Gone" vs "Get 10% Off"; see discount-marketing-strategy for discount campaign design
Clear, no ambiguity: User knows exactly what happens
Scarcity/urgency: When appropriate; avoid overuse

Placement

Above the fold for primary actions
After value proposition; build value before CTA
Near trust signals (testimonials, badges)
Sticky/fixed for long pages (use sparingly)

Technical

Semantic HTML: <button> or <a> with role="button" when needed
Visible focus state for keyboard users
Loading state for async actions: disable button during async operations; show spinner or loading text; prevent double-submit
cursor-pointer: Add cursor-pointer to all clickable CTAs; default cursor on interactive elements is poor UX
aria-label: Use aria-label for icon-only buttons (e.g., close, search); screen readers need descriptive labels
Hover stability: Use color/opacity transitions (150–300ms); avoid scale transforms that shift layout

Testing

A/B test: color, copy, placement, size
Measure: click-through rate, conversion rate

Output Format

CTA copy suggestions
Design notes (color, size, hierarchy)
Placement recommendations
Accessibility checklist (cursor-pointer, aria-label, focus, loading state)

Related Skills

hero-generator: Hero typically contains primary CTA
landing-page-generator: CTA is step 5 of landing page flow; single-goal pages
testimonials-generator: Testimonials near CTAs boost conversion
trust-badges-generator: Badges near CTAs increase trust
pricing-page-generator: CTA on pricing pages (e.g., "Start free trial")

---name: cta-generatordescription: When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design," "conversion button," "primary action," "CTA copy," "button text," "CTA placement," "conversion CTA," or "action button." For landing pages, use landing-page-generator.--- # Components: Call-to-Action (CTA) Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for conversion goals. Identify: 1. **Context**: Hero, form, pricing, product page 2. **User stage**: Awareness, consideration, decision 3. **Primary action**: Sign up, buy, trial, download ## Design Principles ### Visual Clarity - **Look like buttons**: Background, border, corner radius, shadow - **Stand out**: Contrasting color; clear hierarchy - **Size**: ≥48×48px for touch; minimum 48px wide ### Hierarchy - **Primary CTA**: One per section; impossible to miss - **Secondary CTA**: Lower priority; visually distinct - **Avoid**: Multiple competing CTAs causing choice overload ### Color & Shape - **Color**: High contrast; red/orange for urgency - **Shape**: Rounded = friendly; angled = dynamic - **Accessibility**: →.5:1 contrast for text ## Copy Best Practices - **Action-oriented**: "Buy," "Sign up," "Subscribe," "Get started" - **Loss aversion**: "Claim Your Discount Before It's Gone" vs "Get 10% Off"; see **discount-marketing-strategy** for discount campaign design - **Clear, no ambiguity**: User knows exactly what happens - **Scarcity/urgency**: When appropriate; avoid overuse ## Placement - **Above the fold** for primary actions - **After value proposition**; build value before CTA - **Near trust signals** (testimonials, badges) - **Sticky/fixed** for long pages (use sparingly) ## Technical - **Semantic HTML**: `<button>` or `<a>` with `role="button"` when needed - **Visible focus state** for keyboard users - **Loading state** for async actions: disable button during async operations; show spinner or loading text; prevent double-submit - **cursor-pointer**: Add `cursor-pointer` to all clickable CTAs; default cursor on interactive elements is poor UX - **aria-label**: Use `aria-label` for icon-only buttons (e.g., close, search); screen readers need descriptive labels - **Hover stability**: Use color/opacity transitions (150–300ms); avoid scale transforms that shift layout ## Testing - A/B test: color, copy, placement, size - Measure: click-through rate, conversion rate ## Output Format - **CTA copy** suggestions - **Design** notes (color, size, hierarchy) - **Placement** recommendations - **Accessibility** checklist (cursor-pointer, aria-label, focus, loading state) ## Related Skills - **hero-generator**: Hero typically contains primary CTA - **landing-page-generator**: CTA is step 5 of landing page flow; single-goal pages - **testimonials-generator**: Testimonials near CTAs boost conversion - **trust-badges-generator**: Badges near CTAs increase trust - **pricing-page-generator**: CTA on pricing pages (e.g., "Start free trial")

Frequently asked questions