Pages: Download Page
Guides download page structure and optimization for desktop and mobile app downloads. Purpose: convert visitors into installers by clearly presenting value, platform options, and trust signals.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition.
Identify:
- App type: Desktop (Windows, macOS, Linux) or mobile (iOS, Android, both)
- Traffic source: Organic, paid, email, referral
- Distribution: App Store / Play Store only, direct download, or both
Page Purpose
| Purpose |
Goal |
| Download |
Guide users to install desktop or mobile app |
| Trust |
Build confidence before download (security, privacy, reviews) |
| Conversion |
Maximize download rate, store visits, install conversion |
Download Page Structure
| Step |
Purpose |
Elements |
| 1. Value proposition |
Why download |
Headline, benefit-focused copy, key features |
| 2. Platform selection |
Clear path |
Desktop: OS detection or manual pick; Mobile: App Store / Play Store buttons |
| 3. Trust signals |
Reduce friction |
Ratings, download count, security badges, privacy note |
| 4. Visual proof |
Show the app |
Screenshots, app previews, video |
| 5. CTA |
Primary action |
Single, prominent download button |
Platform-Specific Layout
Desktop App
- OS detection: Auto-detect OS or show "Download for Windows / macOS / Linux"
- Direct download: One-click .exe / .dmg / .deb etc.
- Alternatives: Optional "Other platforms" or "Command line" for power users
Mobile App
- Dual store: App Store + Play Store buttons side by side
- Smart redirect: Detect device and show relevant store first; still show both
- QR code: Optional for desktop visitors to scan and install on phone
Optimization Best Practices
Performance
- Load time: Under 3 seconds; each extra second can cost ~7% conversion
- Mobile-first: Most app download traffic is mobile; responsive, thumb-reachable CTAs
- Image optimization: WebP, lazy loading, compression (e.g. TinyPNG, ImageOptim)
Conversion
- Single primary CTA: "Download Free Now," "Get on App Store," "Get for Windows"
- Above the fold: CTA visible without scrolling
- Repeat CTA: On longer pages, repeat at logical points
- A/B test: CTA color, size, copy, placement
Trust & Social Proof
- Star ratings: Show App Store / Play Store ratings
- Download count: "10M+ downloads," "Trusted by X users"
- Testimonials: User quotes, media logos
- Security: Security badges if collecting sensitive info
Content
- Top 3–5 features: Benefit-focused, scannable bullet points
- Screenshots: High-quality, show app in action
- Video: App preview or demo video
Alignment with Traffic
- Ads: If from PPC, ensure message matches ad (offer, platform); see paid-ads-strategy
- Email: Match campaign message and CTA
Output Format
- Headline and subheadline
- Structure (5-step flow sections)
- Platform layout (desktop vs mobile)
- CTA copy and placement
- Trust signals placement
- SEO metadata (if page is indexed)
Related Skills
Pages
- landing-page-generator: Download page is a type of landing page; apply LP principles
- homepage-generator: Homepage often links to download page
- features-page-generator: Feature copy for "Explain value" section
Components
- hero-generator: Hero section (value proposition)
- cta-generator: Download button design
- trust-badges-generator: Social proof, ratings
- testimonials-generator: User testimonials
SEO
- title-tag, meta-description, page-metadata: Download page metadata
1---2name: download-page-generator3description: When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA." For app install ads, use app-ads.4---5
6# Pages: Download Page
7
8Guides download page structure and optimization for desktop and mobile app downloads. Purpose: convert visitors into installers by clearly presenting value, platform options, and trust signals.
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and value proposition.
15
16Identify:
171. **App type**: Desktop (Windows, macOS, Linux) or mobile (iOS, Android, both)
182. **Traffic source**: Organic, paid, email, referral
193. **Distribution**: App Store / Play Store only, direct download, or both
20
21## Page Purpose
22
23| Purpose | Goal |
24|---------|------|
25| **Download** | Guide users to install desktop or mobile app |
26| **Trust** | Build confidence before download (security, privacy, reviews) |
27| **Conversion** | Maximize download rate, store visits, install conversion |
28
29## Download Page Structure
30
31| Step | Purpose | Elements |
32|------|---------|----------|
33| **1. Value proposition** | Why download | Headline, benefit-focused copy, key features |
34| **2. Platform selection** | Clear path | Desktop: OS detection or manual pick; Mobile: App Store / Play Store buttons |
35| **3. Trust signals** | Reduce friction | Ratings, download count, security badges, privacy note |
36| **4. Visual proof** | Show the app | Screenshots, app previews, video |
37| **5. CTA** | Primary action | Single, prominent download button |
38
39## Platform-Specific Layout
40
41### Desktop App
42
43- **OS detection**: Auto-detect OS or show "Download for Windows / macOS / Linux"
44- **Direct download**: One-click .exe / .dmg / .deb etc.
45- **Alternatives**: Optional "Other platforms" or "Command line" for power users
46
47### Mobile App
48
49- **Dual store**: App Store + Play Store buttons side by side
50- **Smart redirect**: Detect device and show relevant store first; still show both
51- **QR code**: Optional for desktop visitors to scan and install on phone
52
53## Optimization Best Practices
54
55### Performance
56
57- **Load time**: Under 3 seconds; each extra second can cost ~7% conversion
58- **Mobile-first**: Most app download traffic is mobile; responsive, thumb-reachable CTAs
59- **Image optimization**: WebP, lazy loading, compression (e.g. TinyPNG, ImageOptim)
60
61### Conversion
62
63- **Single primary CTA**: "Download Free Now," "Get on App Store," "Get for Windows"
64- **Above the fold**: CTA visible without scrolling
65- **Repeat CTA**: On longer pages, repeat at logical points
66- **A/B test**: CTA color, size, copy, placement
67
68### Trust & Social Proof
69
70- **Star ratings**: Show App Store / Play Store ratings
71- **Download count**: "10M+ downloads," "Trusted by X users"
72- **Testimonials**: User quotes, media logos
73- **Security**: Security badges if collecting sensitive info
74
75### Content
76
77- **Top 3–5 features**: Benefit-focused, scannable bullet points
78- **Screenshots**: High-quality, show app in action
79- **Video**: App preview or demo video
80
81### Alignment with Traffic
82
83- **Ads**: If from PPC, ensure message matches ad (offer, platform); see **paid-ads-strategy**
84- **Email**: Match campaign message and CTA
85
86## Output Format
87
88- **Headline** and subheadline
89- **Structure** (5-step flow sections)
90- **Platform layout** (desktop vs mobile)
91- **CTA** copy and placement
92- **Trust signals** placement
93- **SEO** metadata (if page is indexed)
94
95## Related Skills
96
97### Pages
98
99- **landing-page-generator**: Download page is a type of landing page; apply LP principles
100- **homepage-generator**: Homepage often links to download page
101- **features-page-generator**: Feature copy for "Explain value" section
102
103### Components
104
105- **hero-generator**: Hero section (value proposition)
106- **cta-generator**: Download button design
107- **trust-badges-generator**: Social proof, ratings
108- **testimonials-generator**: User testimonials
109
110### SEO
111
112- **title-tag, meta-description, page-metadata**: Download page metadata
gabrielmoreira