SEO Content: E-E-A-T Signals
Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is E-E-A-T
| Element |
Meaning |
Implementation |
| Experience |
First-hand, real-world experience |
Case studies, original research, user testimonials, "we tested" |
| Expertise |
Subject-matter knowledge |
Author credentials, expert quotes, technical depth |
| Authoritativeness |
Recognition as a source |
Backlinks, citations, author page, publisher reputation |
| Trustworthiness |
Accuracy, transparency |
Citations, About page, contact, HTTPS, no misleading content |
E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.
Author Bio
Components
| Element |
Guideline |
| Real name |
Full name used consistently across platforms |
| Photo |
Professional headshot; compress for LCP |
| Credentials |
Current role, relevant experience tied to article topic |
| Verifiable links |
LinkedIn, personal site; align sameAs in Person schema |
| Author page |
Dedicated page per author; bio, other articles, social |
| Lightweight action (optional) |
Newsletter signup, social follow — avoid link stacking |
Placement
- End of article (default): User finishes reading, naturally curious about author; standard for blogs and deep content.
- Top of article: Strong expert endorsement; suited for news, YMYL, or short items.
- Sidebar (desktop): Compact version. Mobile fallback required — sidebar content often disappears on small screens; place author block within the main content column at the bottom on mobile.
Multi-Author
For co-authored, reviewed, or fact-checked content, list multiple author cards or label roles consistently (e.g. "Written by / Reviewed by").
Schema
Author entity uses Person JSON-LD with name, url, image, jobTitle, worksFor, knowsAbout, sameAs. Must match visible page content — no exaggeration or fabricated credentials. Validate with Rich Results Test. See entity-seo, schema-markup.
Citations & References
| Scenario |
Practice |
| Data or statistics |
Cite source inline or in References section |
| Expert quotes |
Attribute; link to source or profile |
| Reference section |
For 5+ citations; list at end before Related posts |
| Format |
Inline links preferred; numbered refs for academic-style |
| When to include |
Any claim benefiting from authority (stats, studies, definitions) |
| External links |
Link to reputable sources; avoid low-quality sites |
Experience Signals
| Signal |
Use |
| Case studies |
Real customer outcomes; Challenge→Solution→Results |
| Original research |
First-party data, surveys, tests |
| First-hand testing |
"We tested X"; product reviews with real use |
| User testimonials |
Authentic quotes; link to full case study when available |
YMYL (Your Money Your Life)
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
- Health: Medical, mental health, nutrition advice
- Finance: Investment, tax, insurance, loans
- Legal: Legal advice, regulations
- Safety: Product safety, emergency procedures
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
AI-Assisted Content
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
Output Format
- E-E-A-T assessment (gaps, strengths)
- Author bio recommendation
- Citation plan (where to add, what to cite)
- Experience signals (case studies, original data)
- YMYL considerations (if applicable)
Related Skills
- article-page-generator: Article page structure; author bio placement
- article-content: Article body creation; citations, references format
- content-optimization: Original images, content quality; E-E-A-T complements
- link-building: Digital PR, E-E-A-T; backlinks signal authority
- featured-snippet: E-A-T in snippet algorithm; correctness, authority
- backlink-analysis: Authority assessment; E-E-A-T context
- customer-stories-page-generator: Case studies as experience signal
- testimonials-generator: User quotes as trust signal
- entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment
1---2name: eeat-signals3description: When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Also use when the user mentions "E-E-A-T," "E-E-A-T signals," "experience expertise authority trust," "author bio," "YMYL," "trust signals," "expertise signals," "authority signals," "citations," "references," or "credibility." For headings, use heading-structure.4---5
6# SEO Content: E-E-A-T Signals
7
8Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## What Is E-E-A-T
13
14| Element | Meaning | Implementation |
15|---------|---------|-----------------|
16| **Experience** | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |
17| **Expertise** | Subject-matter knowledge | Author credentials, expert quotes, technical depth |
18| **Authoritativeness** | Recognition as a source | Backlinks, citations, author page, publisher reputation |
19| **Trustworthiness** | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |
20
21**E-A-T** (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See **featured-snippet**.
22
23## Author Bio
24
25### Components
26
27| Element | Guideline |
28|---------|-----------|
29| **Real name** | Full name used consistently across platforms |
30| **Photo** | Professional headshot; compress for LCP |
31| **Credentials** | Current role, relevant experience tied to article topic |
32| **Verifiable links** | LinkedIn, personal site; align `sameAs` in Person schema |
33| **Author page** | Dedicated page per author; bio, other articles, social |
34| **Lightweight action (optional)** | Newsletter signup, social follow — avoid link stacking |
35
36### Placement
37
38- **End of article** (default): User finishes reading, naturally curious about author; standard for blogs and deep content.
39- **Top of article**: Strong expert endorsement; suited for news, YMYL, or short items.
40- **Sidebar** (desktop): Compact version. **Mobile fallback required** — sidebar content often disappears on small screens; place author block within the main content column at the bottom on mobile.
41
42### Multi-Author
43
44For co-authored, reviewed, or fact-checked content, list multiple author cards or label roles consistently (e.g. "Written by / Reviewed by").
45
46### Schema
47
48Author entity uses `Person` JSON-LD with `name`, `url`, `image`, `jobTitle`, `worksFor`, `knowsAbout`, `sameAs`. Must match visible page content — no exaggeration or fabricated credentials. Validate with [Rich Results Test](https://search.google.com/test/rich-results). See **entity-seo**, **schema-markup**.
49
50## Citations & References
51
52| Scenario | Practice |
53|----------|----------|
54| **Data or statistics** | Cite source inline or in References section |
55| **Expert quotes** | Attribute; link to source or profile |
56| **Reference section** | For 5+ citations; list at end before Related posts |
57| **Format** | Inline links preferred; numbered refs for academic-style |
58| **When to include** | Any claim benefiting from authority (stats, studies, definitions) |
59| **External links** | Link to reputable sources; avoid low-quality sites |
60
61## Experience Signals
62
63| Signal | Use |
64|--------|-----|
65| **Case studies** | Real customer outcomes; Challenge→Solution→Results |
66| **Original research** | First-party data, surveys, tests |
67| **First-hand testing** | "We tested X"; product reviews with real use |
68| **User testimonials** | Authentic quotes; link to full case study when available |
69
70## YMYL (Your Money Your Life)
71
72Topics that can significantly impact health, financial stability, or safety require **higher E-E-A-T**:
73
74- **Health**: Medical, mental health, nutrition advice
75- **Finance**: Investment, tax, insurance, loans
76- **Legal**: Legal advice, regulations
77- **Safety**: Product safety, emergency procedures
78
79**Guidelines**: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
80
81## AI-Assisted Content
82
83When content is AI-assisted: **human review** before publish; **verify facts** and add citations; **original insights** or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
84
85## Output Format
86
87- **E-E-A-T assessment** (gaps, strengths)
88- **Author bio** recommendation
89- **Citation** plan (where to add, what to cite)
90- **Experience** signals (case studies, original data)
91- **YMYL** considerations (if applicable)
92
93## Related Skills
94
95- **article-page-generator**: Article page structure; author bio placement
96- **article-content**: Article body creation; citations, references format
97- **content-optimization**: Original images, content quality; E-E-A-T complements
98- **link-building**: Digital PR, E-E-A-T; backlinks signal authority
99- **featured-snippet**: E-A-T in snippet algorithm; correctness, authority
100- **backlink-analysis**: Authority assessment; E-E-A-T context
101- **customer-stories-page-generator**: Case studies as experience signal
102- **testimonials-generator**: User quotes as trust signal
103- **entity-seo**: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment
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