Components: Footer
Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for key pages and audience.
Identify:
- Site type: Marketing, e-commerce, SaaS, blog
- Footer goals: Navigation, lead capture, trust, legal
- Platform: Web, mobile, both
Essential Footer Elements
Navigation & Links
- Links to high-priority pages: About, Contact, Services, FAQs
- Related blog posts and internal content links
- XML or HTML sitemap links
- Product/service category links (e-commerce)
- Avoid excessive links: Google warns that too many internal links can harm SEO; link only to high-priority pages
Business Information
- Physical address, phone, email
- Social media profile links (Follow us) -> distinct from social-share-generator (share this page)
- Copyright and legal information (Privacy Policy, Terms of Service)
User Engagement
- Newsletter signup forms
- Call-to-action buttons
- Customer testimonials or support resources
SEO Best Practices
| Practice |
Purpose |
| Strategic linking |
Link to important pages; avoid link bloat |
| Descriptive anchor text |
Target keywords; avoid "Click here" |
| Text links |
Prefer text over images for crawlers |
| No dead ends |
Ensure pages link to other content |
| Semantic HTML |
<footer>, proper landmark roles |
Link Strategy
- Footer links help crawlers discover pages and understand site structure
- Too many links can dilute page context; keep focused
- Include sitemap link for comprehensive discovery
UX Guidelines
Placement & Visibility
- Footer at bottom; visible without dominating desktop view
- Mobile: Valuable for users who don't scroll to top
- Secondary navigation; complements header nav
Organization
- Group links by category (Product, Company, Legal, Support)
- Use clear headings for each column
- Prioritize most-used links
Accessibility
| Requirement |
Practice |
| Contrast |
4.5:1 for link text |
| Touch targets |
>=44x44px on mobile |
| Keyboard |
Full keyboard navigation |
| Screen readers |
Proper heading hierarchy, landmark roles |
Output Format
- Footer structure (columns, link groups)
- Link list with anchor text suggestions
- SEO checklist
- Accessibility checklist
Related Skills
- navigation-menu-generator: Footer complements header nav
- social-share-generator: Footer has profile links (Follow us); social-share has share buttons (share this page) -> different use cases
- xml-sitemap: Footer can link to sitemap
- internal-links: Footer is secondary internal linking
- newsletter-signup-generator: Footer often hosts signup forms
1---
2name: footer-generator
3description: When the user wants to design, optimize, or audit website footers. Also use when the user mentions "footer," "page footer," "site footer," "footer links," "footer navigation," "footer SEO," "footer design," "footer CTA," "multi-column footer," or "footer sitemap." For main nav, use navigation-menu-generator.
4metadata:
5 version: 1.0.1
6---
7
8# Components: Footer
9
10Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).
11
12**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13
14## Initial Assessment
15
16**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for key pages and audience.
17
18Identify:
191. **Site type**: Marketing, e-commerce, SaaS, blog
202. **Footer goals**: Navigation, lead capture, trust, legal
213. **Platform**: Web, mobile, both
22
23## Essential Footer Elements
24
25### Navigation & Links
26
27- Links to high-priority pages: About, Contact, Services, FAQs
28- Related blog posts and internal content links
29- XML or HTML sitemap links
30- Product/service category links (e-commerce)
31- **Avoid excessive links**: Google warns that too many internal links can harm SEO; link only to high-priority pages
32
33### Business Information
34
35- Physical address, phone, email
36- Social media profile links (Follow us) -> distinct from **social-share-generator** (share this page)
37- Copyright and legal information (Privacy Policy, Terms of Service)
38
39### User Engagement
40
41- Newsletter signup forms
42- Call-to-action buttons
43- Customer testimonials or support resources
44
45## SEO Best Practices
46
47| Practice | Purpose |
48|----------|---------|
49| **Strategic linking** | Link to important pages; avoid link bloat |
50| **Descriptive anchor text** | Target keywords; avoid "Click here" |
51| **Text links** | Prefer text over images for crawlers |
52| **No dead ends** | Ensure pages link to other content |
53| **Semantic HTML** | `<footer>`, proper landmark roles |
54
55### Link Strategy
56
57- Footer links help crawlers discover pages and understand site structure
58- Too many links can dilute page context; keep focused
59- Include sitemap link for comprehensive discovery
60
61## UX Guidelines
62
63### Placement & Visibility
64
65- Footer at bottom; visible without dominating desktop view
66- Mobile: Valuable for users who don't scroll to top
67- Secondary navigation; complements header nav
68
69### Organization
70
71- Group links by category (Product, Company, Legal, Support)
72- Use clear headings for each column
73- Prioritize most-used links
74
75### Accessibility
76
77| Requirement | Practice |
78|-------------|----------|
79| **Contrast** | 4.5:1 for link text |
80| **Touch targets** | >=44x44px on mobile |
81| **Keyboard** | Full keyboard navigation |
82| **Screen readers** | Proper heading hierarchy, landmark roles |
83
84## Output Format
85
86- **Footer structure** (columns, link groups)
87- **Link list** with anchor text suggestions
88- **SEO** checklist
89- **Accessibility** checklist
90
91## Related Skills
92
93- **navigation-menu-generator**: Footer complements header nav
94- **social-share-generator**: Footer has profile links (Follow us); social-share has share buttons (share this page) -> different use cases
95- **xml-sitemap**: Footer can link to sitemap
96- **internal-links**: Footer is secondary internal linking
97- **newsletter-signup-generator**: Footer often hosts signup forms