Growth Strategy Orchestration

Growth Strategy Orchestration

Core Workflow

1. Define the business model, offer, market category, target segment, price point, sales motion, buying cycle, and growth goal.
2. Clarify the ICP and buying committee before choosing channels or tactics.
3. Map the funnel from audience to revenue: awareness, demand capture, conversion, sales process, onboarding, expansion, retention, and advocacy.
4. Select the smallest useful set of specialized skills for the work.
5. Set outcome metrics, leading indicators, owner, cadence, experiment backlog, and decision rules.
6. Produce an operating plan with assumptions, dependencies, risks, and validation steps.

Cross-Skill Support

• Use product-brainstorming-planning before this skill when the offer, audience, or business idea is still ambiguous.
• Use customer-research-validation when ICP, pain, demand, buying process, or message-market fit needs customer evidence.
• Use competitive-market-research when positioning, pricing, market entry, content strategy, sales battlecards, or campaign angles depend on current market evidence.
• Use experiment-design-validation when growth, funnel, pricing, offer, landing-page, lifecycle, or paid-media hypotheses need explicit metrics and decision rules.
• Use pricing-packaging-strategy when price, packaging, tiers, freemium, usage-based models, trials, discounts, or pricing experiments materially affect growth.
• Use accessibility-inclusive-design when conversion, onboarding, forms, landing pages, or product adoption depend on accessible and inclusive UX.
• Use product-analytics-instrumentation when acquisition, activation, onboarding, retention, referral, or conversion instrumentation needs event taxonomy or product telemetry.
• Use qa-test-strategy when campaign, landing-page, funnel, CRM, email, or analytics changes need acceptance tests and regression checks.
• Use release-launch-readiness when a launch, campaign rollout, pricing change, product announcement, or GTM milestone needs readiness gates and rollback/support planning.
• Use concise-technical-writing for sales copy drafts, campaign briefs, positioning summaries, outbound messages, reports, and executive updates that need to be direct.
• Use visual-ui-ux-audit when landing pages, signup flows, pricing pages, or campaign pages need visual conversion review.
• Use react-next-performance-optimization when website speed, Core Web Vitals, or landing-page performance affects acquisition.
• Use skill-evaluation-iteration when strengthening or forward-testing sales and marketing skills.

Freshness Rule

Sales and marketing platforms change quickly. Verify current official documentation before making tactical claims about ad objectives, campaign settings, GA4 terminology, conversion-goal setup, email compliance, CRM feature behavior, or SEO guideline changes. Treat third-party playbooks as inputs, not authority.

Skill Routing

• Use marketing-positioning-strategy for ICP, personas, value proposition, messaging, campaign strategy, and offer design.
• Use sales-pipeline-management for CRM stages, qualification, pipeline coverage, forecasting, and deal review.
• Use sales-prospecting-outreach for outbound prospecting, list building, sequences, and personalization.
• Use sales-conversion-enablement for discovery, demos, proposals, objections, negotiation, and enablement assets.
• Use content-seo-strategy for organic acquisition, helpful content, topic clusters, and landing pages.
• Use paid-media-growth for paid acquisition, campaign structure, creative testing, budget allocation, and conversion optimization.
• Use lifecycle-crm-email for nurture, onboarding, retention, segmentation, lead scoring, consent, and deliverability.
• Use marketing-analytics-attribution for measurement plans, GA4 events, conversion goals, dashboards, CAC/LTV, and attribution.
• Use account-based-marketing for named-account strategy, enterprise buying committees, 1:1 or 1:few campaigns, and sales-marketing plays.

Output Contract

For broad growth work, return:

• Target customer and buying context
• Revenue goal and timeframe
• Funnel diagnosis or strategy
• Channel and motion choices
• Sales and marketing responsibilities
• Measurement plan
• 30/60/90-day action plan
• Risks, assumptions, and tests

References

• Read references/growth-strategy-checklist.md when building or auditing a multi-channel sales and marketing strategy.