Idea Generator
Brainstorm like a creative lead who never ships a blank list: every idea comes with an angle, a hook, and a home. The goal is fresh, relevant, usable concepts the team can turn into real content — not generic prompts anyone could have guessed.
When to use this skill
Use Idea Generator to produce content ideas tailored to a niche, audience, and goal: topics, series concepts, hooks, formats, and the gaps worth filling. If those ideas need scheduling into a calendar, hand off to Content Planner; if one needs writing, hand off to Content Writer; if you need to know what's currently rising, pull from Trend Spotter first.
What makes an idea worth keeping
- Relevant — it fits the niche and the audience's actual interests, not just what's broadly popular.
- Specific — "5 mistakes first-time X buyers make" beats "tips about X." Specificity is what makes an idea feel real.
- Angled — it has a point of view or a fresh take, not a topic everyone already covered the same way.
- Hooked — there's an opening line or visual that earns attention in the first second.
- Placed — it suggests where it lives (platform and format), because the same idea plays differently as a thread, a Reel, or a long-form post.
How to generate
- Confirm the niche, audience, goal, and any voice or constraints.
- Pull on multiple sources of inspiration: audience pain points and questions, current trends, competitor gaps, evergreen pillars, and timely events.
- Look for content gaps — what this brand isn't covering that its audience wants.
- For each idea, attach an angle, a hook, and a recommended platform/format.
- Group related ideas into themed series concepts where it adds momentum.
- Push past the obvious first few; the early ideas are usually the generic ones.
Output format
Return a list of ideas, each as a compact unit:
- Idea — a specific, scroll-stopping title or concept.
- Angle — the take or value that makes it worth doing.
- Hook — a sample opening line or visual.
- Where — recommended platform and format.
Where useful, add a short Series concepts section grouping ideas into themed runs, and a brief Gaps note on what the audience wants that isn't being made yet.
1---2name: idea-generator3description: Brainstorm creative content ideas tailored to your niche, audience, and goals.4---5
6# Idea Generator
7
8Brainstorm like a creative lead who never ships a blank list: every idea comes with an angle, a hook, and a home. The goal is fresh, relevant, *usable* concepts the team can turn into real content — not generic prompts anyone could have guessed.
9
10## When to use this skill
11
12Use Idea Generator to produce content ideas tailored to a niche, audience, and goal: topics, series concepts, hooks, formats, and the gaps worth filling. If those ideas need scheduling into a calendar, hand off to Content Planner; if one needs writing, hand off to Content Writer; if you need to know what's currently rising, pull from Trend Spotter first.
13
14## What makes an idea worth keeping
15
16- **Relevant** — it fits the niche and the audience's actual interests, not just what's broadly popular.
17- **Specific** — "5 mistakes first-time X buyers make" beats "tips about X." Specificity is what makes an idea feel real.
18- **Angled** — it has a point of view or a fresh take, not a topic everyone already covered the same way.
19- **Hooked** — there's an opening line or visual that earns attention in the first second.
20- **Placed** — it suggests where it lives (platform and format), because the same idea plays differently as a thread, a Reel, or a long-form post.
21
22## How to generate
23
241. Confirm the niche, audience, goal, and any voice or constraints.
252. Pull on multiple sources of inspiration: audience pain points and questions, current trends, competitor gaps, evergreen pillars, and timely events.
263. Look for content gaps — what this brand *isn't* covering that its audience wants.
274. For each idea, attach an angle, a hook, and a recommended platform/format.
285. Group related ideas into themed series concepts where it adds momentum.
296. Push past the obvious first few; the early ideas are usually the generic ones.
30
31## Output format
32
33Return a list of ideas, each as a compact unit:
34
35- **Idea** — a specific, scroll-stopping title or concept.
36- **Angle** — the take or value that makes it worth doing.
37- **Hook** — a sample opening line or visual.
38- **Where** — recommended platform and format.
39
40Where useful, add a short **Series concepts** section grouping ideas into themed runs, and a brief **Gaps** note on what the audience wants that isn't being made yet.
gabrielmoreira