LinkedIn Content Planner
Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.
When to use
- User asks "plan my week" or "what should I post this week"
- User wants to escape ad-hoc shipping and establish rhythm
- Before a launch week (user needs product-pillar alignment)
Input
- Theme (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
- Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
- Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
- Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
- Voice samples (optional): paths to past posts for voice calibration
Output
A markdown plan with:
7-day calendar
| Day |
Time |
Pillar |
Format |
Hook formula |
1-line angle |
CTA type |
Goal |
| Mon |
— |
(commenting day) |
— |
— |
— |
— |
— |
| Tue |
8:00 AM local |
Authority |
Text |
F7 Odd-Precision Money |
"What 3 months of agent ops costs" |
Question close |
Saves |
| Wed |
9:30 AM local |
Narrative |
Text |
F4 Time-Anchor Confession |
"Why I stopped publishing for 4 weeks" |
Mirror question |
Comments |
| Thu |
8:00 AM local |
Community |
Text |
F14 Named Gratitude |
"The 3 people who shaped our launch" |
Tag + thanks |
Reposts |
| Fri |
9:00 AM local |
Narrative |
Text |
F11 Emotional Cold-Open |
"The night our first deploy failed" |
Soft close |
Likes |
| Sat/Sun |
— |
(off) |
— |
— |
— |
— |
— |
The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.
Daily comment targets
For each posting day:
- 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
- Comment pattern to apply (first-commenter, data-first, answer-their-question)
- Target count: 10-20 substantive comments per day
Weekly inbound-readiness check
Rules
- 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
- 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
- 10-20 comments/day on other creators. Comments drive more inbound than posts.
- Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
- One format per pillar per week. Don't stack 3 text posts for Authority — vary.
- Product/Offer pillar max 1 post/week. Overuse kills trust.
Formula → pillar mapping
| Pillar |
Preferred formulas |
| Authority |
F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids |
| Narrative |
F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip |
| Community |
F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions |
| Product/Offer |
F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements) |
Founders edition (alternative pillar set)
When the whole plan is for a founder building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from ../../references/founder-topics.md. It maps each pillar to founder angles (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.
| Pillar |
Share |
Founder angles |
Preferred formulas |
| Conviction (POV, category, product philosophy) |
30-40% |
A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence |
F10, F18, F5 |
| Building in public (the real, unglamorous work) |
30-40% |
A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line |
F7, F4, F17 |
| The math (how a founder actually decides) |
15-20% |
A4 Scarce-Shots, A10 Learning Gate |
F10, F18, F20 |
| Proof (relationships and wins, told narrowly) |
10-15% |
A2 Content-to-Pipeline, A3 Audience of One |
F9, F11, F5 |
Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.
Goal mix (balance the week, not just the pillars)
Every formula earns a primary reaction: comments, reposts, likes, or saves (see ../../references/hook-formulas.md "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:
| Goal |
Formulas |
Weekly target |
| Comments |
F4, F10, F12, F9 |
at least 1 |
| Reposts |
F14, F2, F8 |
at least 1 |
| Likes |
F11, F13, F16 |
at least 1 |
| Saves |
F15, F7, F8 |
at least 1 |
Steps
- Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
- Validate pillar mix sums to 100%; warn if any pillar >60%.
- For each posting day, pick:
- Pillar (rotate to match mix)
- Formula from that pillar's bank (don't repeat within 7 days)
- Format (alternating text / carousel / poll per pillar rules)
- Specific angle (user provides or skill generates)
- Posting time (audience-timezone aware)
- For each posting day, add 3-5 comment targets with suggested pattern.
- Run inbound-readiness check; flag anything missing.
- Return as markdown + optional JSON for Notion/Airtable import.
Example
See references/example-plan-week.md for a filled-in 7-day plan.
Files
SKILL.md — this filereferences/example-plan-week.md — worked examplereferences/pillars-framework.md — the 3-pillar discipline explained../../references/founder-topics.md — founders-edition angle library (A1-A10) and founder pillar set
Related skills
linkedin-post-writer — generate each day's draft from the planlinkedin-comment-drafter — execute the daily comment targetslinkedin-thread-monitor — track inbound from the comment strategylinkedin-engager-analytics — segment audience on each post
1---2name: linkedin-content-planner3description: Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post.4---5
6# LinkedIn Content Planner
7
8Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.
9
10## When to use
11
12- User asks "plan my week" or "what should I post this week"
13- User wants to escape ad-hoc shipping and establish rhythm
14- Before a launch week (user needs product-pillar alignment)
15
16## Input
17
18- **Theme** (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
19- **Audience description:** e.g., "B2B founders, AI ops leaders, marketing VPs"
20- **Pillar mix** (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
21- **Posting days** (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
22- **Voice samples** (optional): paths to past posts for voice calibration
23
24## Output
25
26A markdown plan with:
27
28### 7-day calendar
29
30| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | Goal |
31|---|---|---|---|---|---|---|---|
32| Mon | — | (commenting day) | — | — | — | — | — |
33| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | Saves |
34| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | Comments |
35| Thu | 8:00 AM local | Community | Text | F14 Named Gratitude | "The 3 people who shaped our launch" | Tag + thanks | Reposts |
36| Fri | 9:00 AM local | Narrative | Text | F11 Emotional Cold-Open | "The night our first deploy failed" | Soft close | Likes |
37| Sat/Sun | — | (off) | — | — | — | — | — |
38
39The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.
40
41### Daily comment targets
42
43For each posting day:
44- **3-5 creators to engage** (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
45- **Comment pattern** to apply (first-commenter, data-first, answer-their-question)
46- **Target count:** 10-20 substantive comments per day
47
48### Weekly inbound-readiness check
49
50- [ ] At least 1 vulnerability post (Narrative)
51- [ ] At least 1 receipt/data post (Authority)
52- [ ] At least 1 soft offer or CTA-driving post
53- [ ] Comment strategy includes 70% peers, 20% aspirational, 10% prospects
54- [ ] No pillar >60% of the week's posts
55- [ ] No duplicate formula used twice in the same week
56- [ ] Goal mix spread: not every post chases the same reaction (see Goal mix below)
57
58## Rules
59
60- **3 pillars minimum, 5 maximum.** More than 5 dilutes signal.
61- **3-5 posts per week.** 6+/week triggers cannibalization signal in 360Brew.
62- **10-20 comments/day** on other creators. Comments drive more inbound than posts.
63- **Tue/Wed/Thu** top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
64- **One format per pillar per week.** Don't stack 3 text posts for Authority — vary.
65- **Product/Offer pillar max 1 post/week.** Overuse kills trust.
66
67## Formula → pillar mapping
68
69| Pillar | Preferred formulas |
70|---|---|
71| Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids |
72| Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip |
73| Community | F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions |
74| Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements) |
75
76## Founders edition (alternative pillar set)
77
78When the whole plan is for a **founder** building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from `../../references/founder-topics.md`. It maps each pillar to founder **angles** (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.
79
80| Pillar | Share | Founder angles | Preferred formulas |
81|---|---|---|---|
82| **Conviction** (POV, category, product philosophy) | 30-40% | A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence | F10, F18, F5 |
83| **Building in public** (the real, unglamorous work) | 30-40% | A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line | F7, F4, F17 |
84| **The math** (how a founder actually decides) | 15-20% | A4 Scarce-Shots, A10 Learning Gate | F10, F18, F20 |
85| **Proof** (relationships and wins, told narrowly) | 10-15% | A2 Content-to-Pipeline, A3 Audience of One | F9, F11, F5 |
86
87Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.
88
89## Goal mix (balance the week, not just the pillars)
90
91Every formula earns a primary reaction: comments, reposts, likes, or saves (see `../../references/hook-formulas.md` "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:
92
93| Goal | Formulas | Weekly target |
94|---|---|---|
95| Comments | F4, F10, F12, F9 | at least 1 |
96| Reposts | F14, F2, F8 | at least 1 |
97| Likes | F11, F13, F16 | at least 1 |
98| Saves | F15, F7, F8 | at least 1 |
99
100## Steps
101
1021. Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
1032. Validate pillar mix sums to 100%; warn if any pillar >60%.
1043. For each posting day, pick:
105 - Pillar (rotate to match mix)
106 - Formula from that pillar's bank (don't repeat within 7 days)
107 - Format (alternating text / carousel / poll per pillar rules)
108 - Specific angle (user provides or skill generates)
109 - Posting time (audience-timezone aware)
1104. For each posting day, add 3-5 comment targets with suggested pattern.
1115. Run inbound-readiness check; flag anything missing.
1126. Return as markdown + optional JSON for Notion/Airtable import.
113
114## Example
115
116See `references/example-plan-week.md` for a filled-in 7-day plan.
117
118## Files
119
120- `SKILL.md` — this file
121- `references/example-plan-week.md` — worked example
122- `references/pillars-framework.md` — the 3-pillar discipline explained
123- `../../references/founder-topics.md` — founders-edition angle library (A1-A10) and founder pillar set
124
125## Related skills
126
127- `linkedin-post-writer` — generate each day's draft from the plan
128- `linkedin-comment-drafter` — execute the daily comment targets
129- `linkedin-thread-monitor` — track inbound from the comment strategy
130- `linkedin-engager-analytics` — segment audience on each post
gabrielmoreira