gabrielmoreira LinkedIn Optimization
Turn your LinkedIn profile into a career asset.
Profile Optimization
Headline (120 chars)
Don't just list your job title. Include:
- Your value proposition
- Target keywords
- Differentiator
Bad: "Software Engineer at Acme Corp" Good: "Full-Stack Engineer | React, Node.js, TypeScript | Building products that scale"
About Section (2000 chars)
Structure: Hook → Story → Expertise → CTA
- First 3 lines visible without clicking "see more" — make them count
- Use bullet points for readability
- Include results and metrics
- End with what you're looking for
Experience
- Write for scannability: results first, context later
- 3-5 bullets per role with metrics
- Use the STAR/CAR framework
- Include media (presentations, code, design files)
Content Strategy
Post Types
| Type | Frequency | Purpose |
|---|---|---|
| Educational | 2x/week | Share expertise |
| Stories | 1x/week | Personal connection |
| Opinions | 1x/2 weeks | Thought leadership |
| Engagement | Daily (5 min) | Comment on others' posts |
Engagement Rules
- Comment within first hour of posts for visibility
- Add value: insights, experience, resources
- Don't self-promote in others' comment sections
- DM people who comment on your posts to build relationships
Networking
- Connection request: always include a personalized note
- Follow up within 48 hours after connecting
- Offer value before asking for anything
- Build relationships, not a rolodex