gabrielmoreira LinkedIn Profile Skill
LinkedIn is two audiences at once: a search algorithm (recruiters filter by keywords) and a human who decides in the first two lines whether to keep reading. This skill optimises for both — a keyword-rich headline, an About section that hooks then proves, and achievement-led experience — so the profile gets surfaced and converts the click.
Required Inputs
Ask for these only if they aren't already provided:
- Current role, target role/industry, and the keywords recruiters in your field search for.
- Your achievements & specialties — the proof, with numbers where possible.
- Goal — open to roles, building authority/inbound, or selling/consulting? (changes the About CTA).
- Voice — LinkedIn About is first person; pick formal vs. warm.
Output Format
Headline (≤220 chars) — not just your job title: role + value + keywords. e.g. "Senior PM · B2B SaaS & PLG · I turn messy roadmaps into shipped outcomes." Keyword-rich for search.
About (first person, 3–5 short paragraphs):
- Hook (first 1–2 lines — all that shows before "see more"): a specific, intriguing opener, not "I am a passionate…".
- Proof: what you do and the results, with numbers.
- Specialties / keywords: a natural line or list of the terms recruiters search.
- CTA: what you want (open to X, reach out about Y).
Experience bullets — for the top roles, achievement-led bullets (same standard as a resume: action → impact → metric), lightly more narrative than a CV.
Skills list — the 10–15 keyword skills to add (LinkedIn ranks search partly on these), ordered by relevance to the target role.
Quality Checks
- The headline goes beyond the job title — value + searchable keywords
- The first 1–2 lines of About hook before the "see more" fold
- About is first-person and ends with a clear CTA tied to the goal
- Target-role keywords appear across headline, About, and skills (for search)
- Experience bullets are achievement-led with metrics, not duties
Anti-Patterns
- Do not make the headline just your title — it's prime keyword + value real estate
- Do not bury the hook — the opening lines are all most viewers see; don't waste them on "passionate professional"
- Do not write About in third person — LinkedIn is personal; "I" converts better
- Do not ignore keywords — recruiters filter by them; a profile without them is invisible to search
- Do not copy the resume verbatim — LinkedIn is warmer and slightly more narrative
Based On
LinkedIn profile-optimisation practice — keyword-aware headline/About, hook-before-fold, recruiter search ranking.