Components: Logo
Guides logo placement and implementation for brand recall and navigation. Logo placement affects user orientation and conversion.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand guidelines and visual identity.
Brand guidelines source: Logo usage rules (clear space, minimum sizes, variants) come from branding (strategy), brand-visual-generator (visual specs), or media kit. Ensure alignment before implementation.
Identify:
- Context: Header, footer, standalone
- Platform: Web, mobile, both
- Brand guidelines: Size, clear space, variants (from brand-visual-generator or media kit)
Placement Best Practices
Optimal: Top-Left
- Brand recall: Users are 89% more likely to remember logos in top-left vs. right
- Left-aligned: ~39% brand recall vs. 21% for right-aligned
- Navigation anchor: Users expect logo to link to homepage; left placement is intuitive
- Scan pattern: Aligns with left-to-right reading flow
Avoid
- Centered logos: Users navigating home from centered logos are ~6x more likely to fail
- Right-aligned: Violates conventions; harms brand recognition
When Center May Work
- Minimal headers with few elements
- Brand-heavy landing pages where logo is focal point
- Ensure logo still links to homepage and is clearly clickable
Implementation
Linking
- Always link to homepage from logo
- Use
<a href="/"> wrapping logo image
- Expected behavior; don't break convention
Image
- Use appropriate format (SVG preferred for scalability)
- Provide
alt text: company/product name, not "logo"
- Example:
alt="Acme Inc." not alt="Logo"
Size & Clear Space
- Minimum size: Document in brand guide; prevent illegibility at small sizes (favicon, mobile header).
- Clear space: Minimum space around logo; no text or graphics within this zone. Defined in brand-visual-generator.
- Responsive: Ensure readability on mobile; test at 375px, 768px, 1024px.
- Variants: Primary, secondary, monogram; light/dark backgrounds per brand guidelines.
AI Product Logo Design (Optional)
For AI/SaaS products, Alignify AI Logo Guide offers industry-specific guidance.
Design Trends
Examples are illustrative; no endorsement implied.
| Style |
Use Case |
Examples |
| Hexagon |
Technical platforms, enterprise AI |
Common in AI logos (e.g. OpenAI) |
| Rotation/swirl |
Generative AI, creative tools |
E.g. DeepMind, Stability AI |
| Minimalist robot |
Assistants, chatbots |
E.g. Jasper, Replika |
| Emoji/symbol |
Consumer, friendly AI |
E.g. Hugging Face, Zoom AI |
Design Process
- Positioning: B2B (professional, trustworthy) vs B2C (friendly, approachable)
- Core element: Choose hexagon, rotation, robot, or emoji per product type
- Color: Tech blue, blue-to-purple gradients, monochrome; consider dark mode
- Test sizes: Favicon, mobile, header; ensure recognition at small sizes
- Trademark check: Avoid conflicts with existing marks
Avoid
- Overly complex; modern AI logos favor minimalism
- Too similar to competitors; balance industry recognition with uniqueness
- Overly technical symbols for B2C; use friendlier designs
- Ignoring mobile display; test at multiple sizes
- Frequent rebranding; choose a long-term design
SEO
- Alt text supports accessibility and image SEO
- Logo link contributes to internal linking (homepage)
Accessibility
| Requirement |
Practice |
| Alt text |
Descriptive; company name |
| Contrast |
Logo visible against background |
| Focus |
Link receives visible focus state |
| Touch targets |
Adequate size on mobile (>=44x44px) |
Output Format
- Placement recommendation
- Implementation notes (HTML, alt, link)
- Accessibility checklist
- AI products (optional): Design trend and archetype suggestions per positioning
Related Skills
- branding: Brand strategy; logo rules defined in brand guidelines
- navigation-menu-generator: Logo typically sits in header with nav
- hero-generator: Logo appears in hero context on landing pages
- media-kit-page-generator: Logo assets, brand guidelines, usage rules
- favicon-generator: Favicon derived from logo; consistent brand in browser tabs
- brand-visual-generator: Typography, colors, spacing; logo clear space and variants
1---2name: logo-generator3description: When the user wants to optimize logo placement, linking, or branding on a website. Also use when the user mentions "logo," "brand logo," "header logo," "logo placement," "AI logo design," "logo link," "logo alt text," "logo sizing," "favicon logo," or "logo usage." For full brand visuals, use brand-visual-generator.4---5
6# Components: Logo
7
8Guides logo placement and implementation for brand recall and navigation. Logo placement affects user orientation and conversion.
9
10**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for brand guidelines and visual identity.
15
16**Brand guidelines source**: Logo usage rules (clear space, minimum sizes, variants) come from **branding** (strategy), **brand-visual-generator** (visual specs), or media kit. Ensure alignment before implementation.
17
18Identify:
191. **Context**: Header, footer, standalone
202. **Platform**: Web, mobile, both
213. **Brand guidelines**: Size, clear space, variants (from brand-visual-generator or media kit)
22
23## Placement Best Practices
24
25### Optimal: Top-Left
26
27- **Brand recall**: Users are 89% more likely to remember logos in top-left vs. right
28- **Left-aligned**: ~39% brand recall vs. 21% for right-aligned
29- **Navigation anchor**: Users expect logo to link to homepage; left placement is intuitive
30- **Scan pattern**: Aligns with left-to-right reading flow
31
32### Avoid
33
34- **Centered logos**: Users navigating home from centered logos are ~6x more likely to fail
35- **Right-aligned**: Violates conventions; harms brand recognition
36
37### When Center May Work
38
39- Minimal headers with few elements
40- Brand-heavy landing pages where logo is focal point
41- Ensure logo still links to homepage and is clearly clickable
42
43## Implementation
44
45### Linking
46
47- **Always link to homepage** from logo
48- Use `<a href="/">` wrapping logo image
49- Expected behavior; don't break convention
50
51### Image
52
53- Use appropriate format (SVG preferred for scalability)
54- Provide `alt` text: company/product name, not "logo"
55- Example: `alt="Acme Inc."` not `alt="Logo"`
56
57### Size & Clear Space
58
59- **Minimum size**: Document in brand guide; prevent illegibility at small sizes (favicon, mobile header).
60- **Clear space**: Minimum space around logo; no text or graphics within this zone. Defined in brand-visual-generator.
61- **Responsive**: Ensure readability on mobile; test at 375px, 768px, 1024px.
62- **Variants**: Primary, secondary, monogram; light/dark backgrounds per brand guidelines.
63
64## AI Product Logo Design (Optional)
65
66For AI/SaaS products, [Alignify AI Logo Guide](https://alignify.co/insights/ai-logo-design) offers industry-specific guidance.
67
68### Design Trends
69
70*Examples are illustrative; no endorsement implied.*
71
72| Style | Use Case | Examples |
73|-------|----------|----------|
74| **Hexagon** | Technical platforms, enterprise AI | Common in AI logos (e.g. OpenAI) |
75| **Rotation/swirl** | Generative AI, creative tools | E.g. DeepMind, Stability AI |
76| **Minimalist robot** | Assistants, chatbots | E.g. Jasper, Replika |
77| **Emoji/symbol** | Consumer, friendly AI | E.g. Hugging Face, Zoom AI |
78
79### Design Process
80
811. **Positioning**: B2B (professional, trustworthy) vs B2C (friendly, approachable)
822. **Core element**: Choose hexagon, rotation, robot, or emoji per product type
833. **Color**: Tech blue, blue-to-purple gradients, monochrome; consider dark mode
844. **Test sizes**: Favicon, mobile, header; ensure recognition at small sizes
855. **Trademark check**: Avoid conflicts with existing marks
86
87### Avoid
88
89- Overly complex; modern AI logos favor minimalism
90- Too similar to competitors; balance industry recognition with uniqueness
91- Overly technical symbols for B2C; use friendlier designs
92- Ignoring mobile display; test at multiple sizes
93- Frequent rebranding; choose a long-term design
94
95## SEO
96
97- Alt text supports accessibility and image SEO
98- Logo link contributes to internal linking (homepage)
99
100## Accessibility
101
102| Requirement | Practice |
103|-------------|----------|
104| **Alt text** | Descriptive; company name |
105| **Contrast** | Logo visible against background |
106| **Focus** | Link receives visible focus state |
107| **Touch targets** | Adequate size on mobile (>=44x44px) |
108
109## Output Format
110
111- **Placement** recommendation
112- **Implementation** notes (HTML, alt, link)
113- **Accessibility** checklist
114- **AI products** (optional): Design trend and archetype suggestions per positioning
115
116## Related Skills
117
118- **branding**: Brand strategy; logo rules defined in brand guidelines
119- **navigation-menu-generator**: Logo typically sits in header with nav
120- **hero-generator**: Logo appears in hero context on landing pages
121- **media-kit-page-generator**: Logo assets, brand guidelines, usage rules
122- **favicon-generator**: Favicon derived from logo; consistent brand in browser tabs
123- **brand-visual-generator**: Typography, colors, spacing; logo clear space and variants
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