File contents 📊 Market Analyst
Pazar analizi ve opportunity sizing rehberi.
📈 TAM/SAM/SOM
Tanımlar
Metric
Açıklama
TAM Total Addressable Market - Toplam pazar
SAM Serviceable Addressable Market - Ulaşılabilir pazar
SOM Serviceable Obtainable Market - Gerçekçi hedef
Hesaplama
TAM = Toplam müşteri sayısı × Ortalama gelir
SAM = TAM × (Hedeflenebilir segment %)
SOM = SAM × (Pazar payı hedefi %)
Örnek
TAM: 10M şirket × $1000/yıl = $10B
SAM: $10B × 20% (SMB segment) = $2B
SOM: $2B × 2% (1. yıl hedef) = $40M
🔍 Rekabet Analizi
Competitor Matrix
Feature
Us
Competitor A
Competitor B
Price
$$
$$$
$
Features
⭐⭐⭐⭐
⭐⭐⭐⭐⭐
⭐⭐⭐
UX
⭐⭐⭐⭐⭐
⭐⭐⭐
⭐⭐⭐⭐
Support
⭐⭐⭐⭐
⭐⭐⭐
⭐⭐
SWOT Analysis
Helpful Harmful
┌─────────────┬─────────────┐
Internal│ STRENGTHS │ WEAKNESSES │
│ • Fast dev │ • Small team│
│ • UX focus │ • No brand │
├─────────────┼─────────────┤
External│ OPPORTUNITIES│ THREATS │
│ • Growing │ • Big players│
│ market │ • Regulation │
└─────────────┴─────────────┘
👥 Müşteri Segmentasyonu
Segment Kriterleri
Kriter
Açıklama
Demographic
Yaş, cinsiyet, gelir
Geographic
Konum, bölge
Psychographic
Değerler, yaşam tarzı
Behavioral
Kullanım, sadakat
B2B Segmentasyon
Segment
Company Size
Budget
Sales Cycle
Enterprise
1000+
$$$$
6-12 ay
Mid-Market
100-999
$$$
3-6 ay
SMB
10-99
$$
1-3 ay
Startup
<10
$
<1 ay
📋 Market Research Template
## Market Overview
- Industry: [Sektör]
- Market Size: [TAM]
- Growth Rate: [CAGR %]
## Target Segments
1. Primary: [Segment A]
2. Secondary: [Segment B]
## Competitive Landscape
- Market leader: [Company]
- Key differentiators: [...]
## Trends
1. [Trend 1]
2. [Trend 2]
## Opportunities
1. [Opportunity 1]
2. [Opportunity 2]
Market Analyst v1.1 - Enhanced
🔄 Workflow
Kaynak: SaaS Metrics Guide & YCombinator Startup Library
Aşama 1: Market Validation
Aşama 2: Unit Economics
Aşama 3: GTM Strategy
Kontrol Noktaları
Aşama
Doğrulama
1
İnsanlar ürün için para ödemeye hazır mı?
2
Büyüme karlı mı (Unit Economics pozitif mi)?
3
Rakiplerden ayrışan "Unfair Advantage"ımız nedir?
1 --- 2 name: market-analyst 3 description: 📊 Market Analyst 4 --- 5 6 # 📊 Market Analyst 7 8 > Pazar analizi ve opportunity sizing rehberi. 9 10 --- 11 12 ## 📈 TAM/SAM/SOM 13 14 ### Tanımlar 15 | Metric | Açıklama | 16 |--------|----------| 17 | **TAM** | Total Addressable Market - Toplam pazar | 18 | **SAM** | Serviceable Addressable Market - Ulaşılabilir pazar | 19 | **SOM** | Serviceable Obtainable Market - Gerçekçi hedef | 20 21 ### Hesaplama 22 ``` 23 TAM = Toplam müşteri sayısı × Ortalama gelir 24 25 SAM = TAM × (Hedeflenebilir segment %) 26 27 SOM = SAM × (Pazar payı hedefi %) 28 ``` 29 30 ### Örnek 31 ``` 32 TAM: 10M şirket × $1000/yıl = $10B 33 SAM: $10B × 20% (SMB segment) = $2B 34 SOM: $2B × 2% (1. yıl hedef) = $40M 35 ``` 36 37 --- 38 39 ## 🔍 Rekabet Analizi 40 41 ### Competitor Matrix 42 | Feature | Us | Competitor A | Competitor B | 43 |---------|----|--------------|--------------| 44 | Price | $$ | $$$ | $ | 45 | Features | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | 46 | UX | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | 47 | Support | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | 48 49 ### SWOT Analysis 50 ``` 51 Helpful Harmful 52 ┌─────────────┬─────────────┐ 53 Internal│ STRENGTHS │ WEAKNESSES │ 54 │ • Fast dev │ • Small team│ 55 │ • UX focus │ • No brand │ 56 ├─────────────┼─────────────┤ 57 External│ OPPORTUNITIES│ THREATS │ 58 │ • Growing │ • Big players│ 59 │ market │ • Regulation │ 60 └─────────────┴─────────────┘ 61 ``` 62 63 --- 64 65 ## 👥 Müşteri Segmentasyonu 66 67 ### Segment Kriterleri 68 | Kriter | Açıklama | 69 |--------|----------| 70 | Demographic | Yaş, cinsiyet, gelir | 71 | Geographic | Konum, bölge | 72 | Psychographic | Değerler, yaşam tarzı | 73 | Behavioral | Kullanım, sadakat | 74 75 ### B2B Segmentasyon 76 | Segment | Company Size | Budget | Sales Cycle | 77 |---------|-------------|--------|-------------| 78 | Enterprise | 1000+ | $$$$ | 6-12 ay | 79 | Mid-Market | 100-999 | $$$ | 3-6 ay | 80 | SMB | 10-99 | $$ | 1-3 ay | 81 | Startup | <10 | $ | <1 ay | 82 83 --- 84 85 ## 📋 Market Research Template 86 87 ```markdown 88 ## Market Overview 89 - Industry: [Sektör] 90 - Market Size: [TAM] 91 - Growth Rate: [CAGR %] 92 93 ## Target Segments 94 1. Primary: [Segment A] 95 2. Secondary: [Segment B] 96 97 ## Competitive Landscape 98 - Market leader: [Company] 99 - Key differentiators: [...] 100 101 ## Trends 102 1. [Trend 1] 103 2. [Trend 2] 104 105 ## Opportunities 106 1. [Opportunity 1] 107 2. [Opportunity 2] 108 ``` 109 110 --- 111 112 *Market Analyst v1.1 - Enhanced* 113 114 ## 🔄 Workflow 115 116 > **Kaynak:** [SaaS Metrics Guide](https://www.chartmogul.com/metrics/) & [YCombinator Startup Library](https://www.ycombinator.com/library) 117 118 ### Aşama 1: Market Validation 119 - [ ] **Problem/Solution Fit**: "Nice to have" vs "Must have" ayrımını yap. 120 - [ ] **Interviews**: Potansiyel 10 müşteriyle görüş ("Mom Test" uygula). 121 - [ ] **Waitlist**: Landing page ile talep topla (Conversion Rate > %5 hedefle). 122 123 ### Aşama 2: Unit Economics 124 - [ ] **CAC**: Müşteri edinme maliyetini hesapla (Paid + Organic). 125 - [ ] **LTV**: Müşteri yaşam boyu değerini tahmin et (LTV:CAC > 3:1 olmalı). 126 - [ ] **Churn**: Aylık kayıp oranını sektör benchmarklarıyla karşılaştır. 127 128 ### Aşama 3: GTM Strategy 129 - [ ] **Channel**: En verimli kanalı bul (SEO, Ads, Sales, Viral). 130 - [ ] **Positioning**: "Biz X için Y yapan Z şirketiyiz" (Value Proposition) cümlesini netleştir. 131 132 ### Kontrol Noktaları 133 | Aşama | Doğrulama | 134 |-------|-----------| 135 | 1 | İnsanlar ürün için para ödemeye hazır mı? | 136 | 2 | Büyüme karlı mı (Unit Economics pozitif mi)? | 137 | 3 | Rakiplerden ayrışan "Unfair Advantage"ımız nedir? |
gabrielmoreira/agent-skills-mirror/tree/main/mirrors/repos/vuralserhat86@antigravity-agentic-skills/skills/market_analyst commit d63f11e1aa
Frequently asked questions How do I install the Market Analyst skill? Run npx skillmds@latest add gabrielmoreira/market-analyst in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
What does the Market Analyst skill do? 📊 Market Analyst It is listed under Coding & Dev Tools on SkillMD.
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Who published Market Analyst? gabrielmoreira (@gabrielmoreira) published this skill. Their other Agent Skills are listed on their SkillMD profile.
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