gabrielmoreira Persuasion Brief Skill
Persuasion isn't about the strength of your logic — it's about meeting the other person where they are and giving them reasons that matter to them. This skill builds the case to win someone over: it starts from their current belief and motivations, then assembles the argument, proof, and framing most likely to move them — combining the logical case with the human one, and handling the real objection.
Required Inputs
Ask for these only if they aren't already provided:
- The ask — what you want them to agree to, decide, or do.
- Who you're persuading — their role, their current view, and what they care about / are measured on / fear.
- Why they resist — the real objection (often unspoken: risk, effort, ego, precedent, budget).
- Your evidence — data, examples, credibility, social proof you can bring.
Output Format
Persuasion Brief: [the ask] → [audience]
1. Their starting point — where they stand now and why (their incentives, constraints, prior position). You move people from where they are, not from where you wish they were.
2. The core argument — the single most compelling reason for them (not the reason that persuades you). One sentence they'd repeat to their own boss.
3. The proof — the 2–3 strongest pieces of evidence, ordered for this audience (a data person needs numbers; a relationship person needs a peer example / social proof).
4. Logic + emotion — the rational case (cost/benefit, risk reduction) and the human one (what they gain, avoid, or become). Decisions are made on both; brief both.
5. Objection handling — the real objection (name the unspoken one), and how to defuse it — ideally by addressing it before they raise it.
6. The ask & the easy yes — exactly what you're requesting, and how to lower the cost of agreeing (a pilot, a reversible step, a small first commitment).
Ethics note — persuade with true reasons that serve them too; manipulation wins once and costs the relationship.
Quality Checks
- Starts from the audience's actual view and incentives, not your own
- The core argument is the reason that moves them, stated in one line
- Proof is ordered for what this specific audience trusts (data vs. peer example)
- Both the logical and emotional appeals are addressed
- The real (often unspoken) objection is named and defused
- The ask lowers the cost of yes (pilot / reversible / small first step)
Anti-Patterns
- Do not lead with the reason that persuades you — lead with what moves them
- Do not rely on logic alone — people decide on emotion and justify with logic; address both
- Do not ignore the unspoken objection — the stated reason ("no budget") often hides the real one (risk/ego)
- Do not ask for the big commitment first — a reversible pilot is far easier to say yes to
- Do not manipulate — use true reasons; a win built on a distortion costs you the next ask
Based On
Influence & persuasion practice — Cialdini's principles, Aristotle's ethos/pathos/logos, and audience-first framing.