gabrielmoreira Pricing Packaging Strategy
Core Workflow
- Identify product, segment, buyer, value metric, willingness-to-pay evidence, sales motion, cost structure, billing system, and strategic goal.
- Choose the pricing model before price points: flat-rate, per-seat, usage-based, tiered, hybrid, freemium, trial, donation/pay-what-you-want, enterprise quote, or transactional.
- Package by buyer value and upgrade motivation, not by internal feature lists alone.
- Define guardrails: margin, support burden, abuse risk, sales complexity, billing complexity, compliance, taxes, refunds, and customer trust.
- Validate with customer research, competitive research, sales evidence, conversion data, and experiments.
- Translate strategy into pricing page, checkout, billing, CRM, analytics, and sales enablement requirements.
Freshness Rule
Verify current payment processor, billing platform, tax, app-store/platform, and marketplace documentation before tactical implementation advice. Pricing strategy is durable; billing mechanics, tax handling, platform fees, and product capabilities change quickly.
Pricing Principles
- Price should track customer value more than internal cost.
- Good tiers create clear upgrade moments and reduce buyer confusion.
- Usage-based pricing needs predictable units, customer visibility, and spend controls.
- Freemium and free trials need an activation path and conversion logic.
- Discounts should have a reason, approval path, and expiration.
- Pay-what-you-want and donations need realistic conversion expectations and page copy that explains support.
Deliverable Shape
For pricing work, provide:
- Segment and value metric
- Pricing model recommendation
- Tier/package structure
- Price-point assumptions and evidence gaps
- Billing and operational implications
- Pricing page or sales enablement guidance
- Experiment or validation plan
References
- Read
references/pricing-packaging-checklist.mdwhen designing or reviewing pricing and packaging.