Pricing Page Copy Skill
Write a pricing page that makes the right plan obvious to each buyer and removes the friction that stalls a purchase. Clarity and honest framing beat clever wording.
What This Skill Produces
- A pricing header that frames value and orients the buyer
- Tier cards: plan name, price, who it's for, what's included, and a CTA
- A recommended/most-popular anchor and clear upgrade logic
- An enterprise/custom and add-ons section
- A pricing FAQ that defuses the top hesitations
Required Inputs
Ask for these if not provided:
- The plans — names, prices, billing periods, and the key limits/features per plan
- Who each plan is for — the buyer or use case that maps to each tier
- The value metric — what pricing scales on (seats, usage, contacts, etc.)
- Free trial / freemium / money-back terms
- Top buyer objections about price or packaging
- Brand voice and any competitor framing to be aware of
Do not invent prices, limits, or guarantees — mark unknowns [to confirm].
Process
- Clarify the value metric — buyers must understand what they pay for and why it scales.
- Map plan → buyer — each tier should have one obvious "this is me."
- Anchor — pick the plan to highlight and make upgrade reasons explicit.
- Write feature lists as outcomes — group and phrase features so buyers see value, not a checklist.
- Reduce risk — surface trial, guarantee, and "no credit card" where true.
- Handle objections in the FAQ — cover switching, overages, cancellation, and "which plan do I need?"
Output Format
[Pricing header — value-framed, e.g. "Pricing that scales with your team"]
[Subhead: one line on the value metric and how to choose.]
Plan Cards
[Plan name] — [price] /[period]
Best for: [buyer / use case]
- [Feature or limit as an outcome]
- [Feature or limit as an outcome]
CTA: [Start free / Choose [plan] / Talk to sales]
[Plan name — mark "Most popular" if applicable] — [price] /[period]
Best for: [buyer]
- Everything in [lower plan], plus:
- [Differentiating feature]
CTA: [...]
[Enterprise / Custom] — [Contact us]
Best for: [larger buyer / compliance / SSO / SLA]
- [Enterprise-only capabilities]
CTA: [Talk to sales]
Add-ons
- [Add-on] — [price] — [what it does]
Risk Reducers
[Free trial length · no credit card · money-back guarantee · cancel anytime — include only what's true.]
Pricing FAQ
- Which plan is right for me? [Decision guidance by use case.]
- What counts as a [value-metric unit]? [Plain definition.]
- What happens if I go over my limit? [Overage / soft-cap behavior.]
- Can I change or cancel later? [Upgrade/downgrade/cancel terms.]
- Do you offer discounts? [Annual / nonprofit / startup — or omit.]
Quality Checks
Anti-Patterns
Example Trigger Phrases
- "Write pricing page copy for our three plans"
- "Improve our pricing tiers so buyers pick the right one"
- "Write a pricing FAQ that handles overage and cancellation questions"
- "Name and describe a Free, Pro, and Enterprise plan for [product]"
1---2name: pricing-page-copy3description: Write pricing page copy that helps buyers self-select the right plan and convert. Use when asked to write or improve a pricing page, name and describe pricing tiers, write plan feature lists, pricing CTAs, or a pricing FAQ. Produces complete pricing page copy — a header, tier cards with names, prices, audiences, feature lists, CTAs, an add-on/enterprise section, and an objection-handling FAQ.4---5
6# Pricing Page Copy Skill
7
8Write a pricing page that makes the *right* plan obvious to each buyer and removes the friction that stalls a purchase. Clarity and honest framing beat clever wording.
9
10## What This Skill Produces
11
12- A pricing header that frames value and orients the buyer
13- Tier cards: plan name, price, who it's for, what's included, and a CTA
14- A recommended/most-popular anchor and clear upgrade logic
15- An enterprise/custom and add-ons section
16- A pricing FAQ that defuses the top hesitations
17
18## Required Inputs
19
20Ask for these if not provided:
21
22- **The plans** — names, prices, billing periods, and the key limits/features per plan
23- **Who each plan is for** — the buyer or use case that maps to each tier
24- **The value metric** — what pricing scales on (seats, usage, contacts, etc.)
25- **Free trial / freemium / money-back** terms
26- **Top buyer objections** about price or packaging
27- **Brand voice** and any competitor framing to be aware of
28
29Do not invent prices, limits, or guarantees — mark unknowns `[to confirm]`.
30
31## Process
32
331. **Clarify the value metric** — buyers must understand what they pay for and why it scales.
342. **Map plan → buyer** — each tier should have one obvious "this is me."
353. **Anchor** — pick the plan to highlight and make upgrade reasons explicit.
364. **Write feature lists as outcomes** — group and phrase features so buyers see value, not a checklist.
375. **Reduce risk** — surface trial, guarantee, and "no credit card" where true.
386. **Handle objections in the FAQ** — cover switching, overages, cancellation, and "which plan do I need?"
39
40## Output Format
41
42---
43
44# [Pricing header — value-framed, e.g. "Pricing that scales with your team"]
45[Subhead: one line on the value metric and how to choose.]
46
47## Plan Cards
48
49### [Plan name] — [price] /[period]
50**Best for:** [buyer / use case]
51- [Feature or limit as an outcome]
52- [Feature or limit as an outcome]
53**CTA:** [Start free / Choose [plan] / Talk to sales]
54
55### [Plan name — mark "Most popular" if applicable] — [price] /[period]
56**Best for:** [buyer]
57- **Everything in [lower plan], plus:**
58- [Differentiating feature]
59**CTA:** [...]
60
61### [Enterprise / Custom] — [Contact us]
62**Best for:** [larger buyer / compliance / SSO / SLA]
63- [Enterprise-only capabilities]
64**CTA:** [Talk to sales]
65
66## Add-ons
67- [Add-on] — [price] — [what it does]
68
69## Risk Reducers
70[Free trial length · no credit card · money-back guarantee · cancel anytime — include only what's true.]
71
72## Pricing FAQ
73- **Which plan is right for me?** [Decision guidance by use case.]
74- **What counts as a [value-metric unit]?** [Plain definition.]
75- **What happens if I go over my limit?** [Overage / soft-cap behavior.]
76- **Can I change or cancel later?** [Upgrade/downgrade/cancel terms.]
77- **Do you offer discounts?** [Annual / nonprofit / startup — or omit.]
78
79---
80
81## Quality Checks
82
83- [ ] The value metric is stated plainly and consistently
84- [ ] Each plan says who it's for in the buyer's own words
85- [ ] Feature lists read as outcomes and use "everything in X, plus"
86- [ ] Every CTA matches the plan's motion (self-serve vs sales)
87- [ ] The FAQ answers the real money objections, not softballs
88- [ ] No invented prices, limits, or guarantees
89
90## Anti-Patterns
91
92- [ ] Do not list raw features with no grouping or value framing
93- [ ] Do not hide the value metric or make overages ambiguous
94- [ ] Do not over-anchor with fake "most popular" if it isn't
95- [ ] Do not promise guarantees or terms you weren't given
96- [ ] Do not use the same CTA on a self-serve and an enterprise plan
97
98## Example Trigger Phrases
99
100- "Write pricing page copy for our three plans"
101- "Improve our pricing tiers so buyers pick the right one"
102- "Write a pricing FAQ that handles overage and cancellation questions"
103- "Name and describe a Free, Pro, and Enterprise plan for [product]"
gabrielmoreira