gabrielmoreira Product Description Skill
Shoppers skim, then decide. A product description wins when it leads with the benefit (what changes for the buyer), makes the value scannable, and answers the objection that would stop the "add to cart" — while weaving in the search terms people actually type. This skill turns a spec sheet into copy that sells and gets found.
Working from a brief
Given just a product name and a few features, write the full listing anyway — infer the buyer, the benefits, and likely keywords from the product type, and mark anything inferred (assumed — confirm). Never invent specs, materials, certifications, or claims (especially health/safety/efficacy) — leave those bracketed to confirm. Never hand back questions instead of copy.
Required Inputs
Ask for these only if they aren't already provided (else infer and label):
- The product — what it is, key features/specs, and what makes it different.
- The buyer — who it's for and the problem/desire it addresses.
- Channel — own store, Amazon/Etsy/marketplace, or social — and any format limits.
- Voice & keywords — brand tone, and target search terms if known.
Output Format
Product Listing: [product]
- Title — a scannable, SEO-aware product title (primary keyword + key attribute + differentiator), within the channel's length limit.
- Hook — 1–2 sentences leading with the core benefit, not the feature.
- Why you'll love it — 3–5 feature → benefit bullets (the feature in italic-ish lead, the benefit it delivers).
- Description — a short paragraph that paints the use/outcome and handles the main objection (fit, quality, value).
- Specs — a clean list/table of the concrete details (size, materials, what's in the box) — facts only.
- Keywords — a line of search terms woven in naturally (for the listing's keyword field / tags).
- Trust elements — what to surface near the buy button (guarantee, returns, shipping, social proof placeholder).
Mark any inferred spec/claim (assumed — confirm).
Quality Checks
- Leads with benefits; every feature is tied to what it does for the buyer
- Title is keyword-aware and within the channel's character limit
- Copy is scannable (bullets, short paragraphs) — not a wall of text
- The main purchase objection is addressed (fit/quality/value/returns)
- Keywords read naturally — no keyword stuffing
- No invented specs, materials, or health/safety/efficacy claims — inferred ones are flagged
Anti-Patterns
- Do not list features without their benefit — "5000mAh battery" means nothing without "2 days without a charge"
- Do not keyword-stuff — it reads as spam and channels penalise it
- Do not invent specs or make unverifiable claims (waterproof, organic, FDA-approved) — flag to confirm
- Do not bury the value in a long paragraph — shoppers skim, lead with the hook and bullets
- Do not ignore the channel's limits (Amazon title/bullet lengths, etc.)
Based On
E-commerce copywriting practice — benefit-led, scannable listings with feature-to-benefit translation, on-page SEO, and objection handling.