Channels: Product Hunt Launch
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Read project context first: If .claude/project-context.md or .cursor/project-context.md exists, use Sections 1–4, 5, 6, 8, 9 for submission content.
Identify:
- Product type: SaaS, AI tool, app, Chrome extension
- Launch readiness: Landing page, screenshots, tagline, first comment
- Hunter: Self-hunt or Top Hunter (optional but helps)
30-Day Preparation Plan
| Phase |
Days |
Actions |
| Teaser |
30–21 |
Build "notify me" page; decide self-hunt vs hunter; engage in community |
| Supporters |
20–11 |
Build list of 200+ (makers, industry contacts, followers, users) |
| Assets |
10–3 |
Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
| Launch day |
2–1 |
Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |
Product Hunt Fields
| Field |
Spec |
| Tagline |
≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
| Gallery |
1270×760 px recommended; readable, show product value |
| Demo video |
<2 minutes; optional but recommended |
| First comment |
Post immediately; story-driven, not feature list; significantly impacts engagement |
| Topic tags |
3–5 relevant; match Product Hunt taxonomy |
Launch Day Strategy
| Practice |
Guideline |
| Timing |
Tuesday–Thursday; 12:01am Pacific works best |
| Narrative |
Create story (problem → solution), not feature list |
| Engagement |
Reply to every comment; thank supporters; answer questions |
| Avoid |
Begging for upvotes (risk of shadowban) |
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
Realistic Expectations
| Outcome |
Upvotes |
Placement |
| Poor |
50–100 |
— |
| Average |
200–400 |
Top 10 |
| Good |
500–800 |
Top 5 |
| Great |
800+ |
Product of the Day |
Beyond Listing
| Offering |
Use When |
| Product Hunt Daily |
Newsletter feature; high-intent audience |
| Social promotion |
PH shares on X, LinkedIn; launch-day amplification |
| Featured placement |
Paid promotion options |
Post-Launch
- Continue engaging with new users
- Thank-you emails to supporters
- Ask for feedback
- See directory-submission for other directories; cold-start-strategy for full launch plan
Output Format
- Readiness checklist (tagline, gallery, first comment, topic tags)
- First comment draft (story-driven)
- Tagline options (≤60 chars)
- 30-day timeline (if planning ahead)
Related Skills
- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
- cold-start-strategy: Full launch plan; Product Hunt as channel
- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
- media-kit-page-generator: Press kit, screenshots for launch
- analytics-tracking: UTM for Product Hunt traffic attribution
1---2name: product-hunt-launch3description: When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.4---5
6# Channels: Product Hunt Launch
7
8Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Read project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, use Sections 1–4, 5, 6, 8, 9 for submission content.
15
16Identify:
171. **Product type**: SaaS, AI tool, app, Chrome extension
182. **Launch readiness**: Landing page, screenshots, tagline, first comment
193. **Hunter**: Self-hunt or Top Hunter (optional but helps)
20
21## 30-Day Preparation Plan
22
23| Phase | Days | Actions |
24|-------|------|---------|
25| **Teaser** | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
26| **Supporters** | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) |
27| **Assets** | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
28| **Launch day** | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |
29
30## Product Hunt Fields
31
32| Field | Spec |
33|-------|------|
34| **Tagline** | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
35| **Gallery** | 1270×760 px recommended; readable, show product value |
36| **Demo video** | <2 minutes; optional but recommended |
37| **First comment** | Post immediately; story-driven, not feature list; significantly impacts engagement |
38| **Topic tags** | 3–5 relevant; match Product Hunt taxonomy |
39
40## Launch Day Strategy
41
42| Practice | Guideline |
43|----------|-----------|
44| **Timing** | Tuesday–Thursday; 12:01am Pacific works best |
45| **Narrative** | Create story (problem → solution), not feature list |
46| **Engagement** | Reply to every comment; thank supporters; answer questions |
47| **Avoid** | Begging for upvotes (risk of shadowban) |
48
49**Principle**: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
50
51## Realistic Expectations
52
53| Outcome | Upvotes | Placement |
54|---------|---------|-----------|
55| Poor | 50–100 | — |
56| Average | 200–400 | Top 10 |
57| Good | 500–800 | Top 5 |
58| Great | 800+ | Product of the Day |
59
60## Beyond Listing
61
62| Offering | Use When |
63|----------|----------|
64| **Product Hunt Daily** | Newsletter feature; high-intent audience |
65| **Social promotion** | PH shares on X, LinkedIn; launch-day amplification |
66| **Featured placement** | Paid promotion options |
67
68## Post-Launch
69
70- Continue engaging with new users
71- Thank-you emails to supporters
72- Ask for feedback
73- See **directory-submission** for other directories; **cold-start-strategy** for full launch plan
74
75## Output Format
76
77- **Readiness checklist** (tagline, gallery, first comment, topic tags)
78- **First comment** draft (story-driven)
79- **Tagline** options (≤60 chars)
80- **30-day timeline** (if planning ahead)
81
82## Related Skills
83
84- **directory-submission**: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
85- **cold-start-strategy**: Full launch plan; Product Hunt as channel
86- **indie-hacker-strategy**: Indie hacker Product Hunt, first 100 users
87- **media-kit-page-generator**: Press kit, screenshots for launch
88- **analytics-tracking**: UTM for Product Hunt traffic attribution
gabrielmoreira