Strategies: Product Launch
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read full file.
Identify:
- Launch type: New product, major feature, market expansion
- GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
- Channels: PR, paid, organic, email, events
Launch Checklist
Channel Mix
| Channel |
Use |
Skills |
| PR |
Press release, media relations |
public-relations |
| Paid ads |
Scale acquisition post-PMF |
paid-ads-strategy |
| Organic |
SEO, content, community |
seo-strategy, content-marketing |
| Email |
Announcement to existing users |
email-marketing |
| Product Hunt / Directories |
Launch-day buzz; early adopters |
cold-start-strategy, directory-submission |
Critical Success Factors
| Factor |
Guideline |
| PMF first |
Validate product-market fit before scaling; see pmf-strategy |
| GTM alignment |
One clear story; all teams use same messaging; see gtm-strategy |
| Avoid rush |
Most failures = scale before PMF |
Output Format
- Launch plan (timeline, channels, owners)
- Channel actions (PR, paid, organic, email)
- Checklist (pre-launch, launch, post-launch)
- Cross-ref to gtm-strategy for framework
Related Skills
- gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- pmf-strategy: Validate PMF before scaling
- cold-start-strategy: First users; Product Hunt; differs from full GTM launch
- indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
- public-relations: Press release; media relations for launch
- paid-ads-strategy: Paid channel for launch
- website-structure: Pages needed for launch
1---2name: product-launch3description: When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.4---5
6# Strategies: Product Launch
7
8Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**.
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read full file.
15
16Identify:
171. **Launch type**: New product, major feature, market expansion
182. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**)
193. **Channels**: PR, paid, organic, email, events
20
21## Launch Checklist
22
23- [ ] GTM strategy defined (see **gtm-strategy**)
24- [ ] PMF validated (see **pmf-strategy**)
25- [ ] Target market and ICP clear
26- [ ] Messaging consistent across teams
27- [ ] Channel mix chosen (PR, paid, organic, email)
28- [ ] Timeline and milestones set
29- [ ] Cross-functional owners assigned (RACI)
30
31## Channel Mix
32
33| Channel | Use | Skills |
34|---------|-----|--------|
35| **PR** | Press release, media relations | public-relations |
36| **Paid ads** | Scale acquisition post-PMF | paid-ads-strategy |
37| **Organic** | SEO, content, community | seo-strategy, content-marketing |
38| **Email** | Announcement to existing users | email-marketing |
39| **Product Hunt / Directories** | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |
40
41## Critical Success Factors
42
43| Factor | Guideline |
44|--------|-----------|
45| **PMF first** | Validate product-market fit before scaling; see **pmf-strategy** |
46| **GTM alignment** | One clear story; all teams use same messaging; see **gtm-strategy** |
47| **Avoid rush** | Most failures = scale before PMF |
48
49## Output Format
50
51- **Launch plan** (timeline, channels, owners)
52- **Channel** actions (PR, paid, organic, email)
53- **Checklist** (pre-launch, launch, post-launch)
54- **Cross-ref** to gtm-strategy for framework
55
56## Related Skills
57
58- **gtm-strategy**: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
59- **pmf-strategy**: Validate PMF before scaling
60- **cold-start-strategy**: First users; Product Hunt; differs from full GTM launch
61- **indie-hacker-strategy**: Indie hacker launch; Build in Public; first 100 users
62- **public-relations**: Press release; media relations for launch
63- **paid-ads-strategy**: Paid channel for launch
64- **website-structure**: Pages needed for launch
gabrielmoreira