Strategies: Product Launch
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read full file.
Identify:
- Launch type: New product, major feature, market expansion
- GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
- Channels: PR, paid, organic, email, events
Launch Checklist
Channel Mix
| Channel |
Use |
Skills |
| PR |
Press release, media relations |
public-relations |
| Paid ads |
Scale acquisition post-PMF |
paid-ads-strategy |
| Organic |
SEO, content, community |
seo-strategy, content-marketing |
| Email |
Announcement to existing users |
email-marketing |
| Product Hunt / Directories |
Launch-day buzz; early adopters |
cold-start-strategy, directory-submission |
Critical Success Factors
| Factor |
Guideline |
| PMF first |
Validate product-market fit before scaling; see pmf-strategy |
| GTM alignment |
One clear story; all teams use same messaging; see gtm-strategy |
| Avoid rush |
Most failures = scale before PMF |
Output Format
- Launch plan (timeline, channels, owners)
- Channel actions (PR, paid, organic, email)
- Checklist (pre-launch, launch, post-launch)
- Cross-ref to gtm-strategy for framework
Related Skills
- gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- pmf-strategy: Validate PMF before scaling
- cold-start-strategy: First users; Product Hunt; differs from full GTM launch
- indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
- public-relations: Press release; media relations for launch
- paid-ads-strategy: Paid channel for launch
- website-structure: Pages needed for launch
1---
2name: product-launch
3description: When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
4metadata:
5 version: 1.2.0
6---
7
8# Strategies: Product Launch
9
10Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**.
11
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13
14## Initial Assessment
15
16**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read full file.
17
18Identify:
191. **Launch type**: New product, major feature, market expansion
202. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**)
213. **Channels**: PR, paid, organic, email, events
22
23## Launch Checklist
24
25- [ ] GTM strategy defined (see **gtm-strategy**)
26- [ ] PMF validated (see **pmf-strategy**)
27- [ ] Target market and ICP clear
28- [ ] Messaging consistent across teams
29- [ ] Channel mix chosen (PR, paid, organic, email)
30- [ ] Timeline and milestones set
31- [ ] Cross-functional owners assigned (RACI)
32
33## Channel Mix
34
35| Channel | Use | Skills |
36|---------|-----|--------|
37| **PR** | Press release, media relations | public-relations |
38| **Paid ads** | Scale acquisition post-PMF | paid-ads-strategy |
39| **Organic** | SEO, content, community | seo-strategy, content-marketing |
40| **Email** | Announcement to existing users | email-marketing |
41| **Product Hunt / Directories** | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |
42
43## Critical Success Factors
44
45| Factor | Guideline |
46|--------|-----------|
47| **PMF first** | Validate product-market fit before scaling; see **pmf-strategy** |
48| **GTM alignment** | One clear story; all teams use same messaging; see **gtm-strategy** |
49| **Avoid rush** | Most failures = scale before PMF |
50
51## Output Format
52
53- **Launch plan** (timeline, channels, owners)
54- **Channel** actions (PR, paid, organic, email)
55- **Checklist** (pre-launch, launch, post-launch)
56- **Cross-ref** to gtm-strategy for framework
57
58## Related Skills
59
60- **gtm-strategy**: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
61- **pmf-strategy**: Validate PMF before scaling
62- **cold-start-strategy**: First users; Product Hunt; differs from full GTM launch
63- **indie-hacker-strategy**: Indie hacker launch; Build in Public; first 100 users
64- **public-relations**: Press release; media relations for launch
65- **paid-ads-strategy**: Paid channel for launch
66- **website-structure**: Pages needed for launch
gabrielmoreira