Product Marketing Context (Global Foundation)
Foundation skill for the GLOBAL marketing cluster — runs BEFORE every other global skill (00-29). Creates .agents/product-marketing-context-global.md with product, customer, positioning context tuned to a specific region. Parallel to product-marketing-context (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.
For newbies
Who is this skill for?
| Audience |
Concrete example |
| Founder going international |
Already in Vietnam, expanding to US/EU/SEA |
| Global SaaS / DTC brand |
Multi-region launch needing region-specific context per market |
| Agency serving international clients |
Onboarding a US, EU, SEA, or LATAM client |
| Marketer entering a new market |
Setting up positioning for a new geography |
Who is this NOT for?
- Vietnam-only marketing -> Use
product-marketing-context (VN foundation) instead
- Personal brand (founder/coach/creator) -> Use
22-personal-brand-context-global (when available)
- Single ad campaign -> Use
02-campaign-brief-global directly; you do not need a full context file
30-second pre-read
This skill produces ONE region-tagged file (.agents/product-marketing-context-global.md) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.
3 common errors
- Wrong region variant — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
- Mixing currencies — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
- Skipping regulations — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.
Why do you need this skill?
Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.
With .agents/product-marketing-context-global.md:
- Answer ONCE at project start
- Every skill reads it automatically -> straight to work
- Region defaults (currency, platforms, regulations) propagate everywhere
- No drift between skills — copy and report use the same persona, currency, metrics
Workflow
Step 1: Check existing file
|-- exists -> ask which section to update
|-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Collect info per variant (12 sections)
Step 4: Create file `.agents/product-marketing-context-global.md`
Step 1: Check existing file
Check whether .agents/product-marketing-context-global.md already exists.
- If it exists -> read the file, summarize, ask user which section to update. Only collect info for that section.
- If it does not exist -> proceed to Step 2.
Step 2: Choose region variant
Ask the user one question: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"
Decision tree
Where is your primary market?
|-- North America (USA, Canada)
| --> 01-us.md (USD, FTC + CCPA, Meta + Google + TikTok)
|-- European Union (UK, DE, FR, ES, IT, NL, etc.)
| --> 02-eu.md (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
|-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
| --> 03-sea.md (USD or local, PDPA, TikTok + Shopee/Lazada)
|-- Latin America (BR, MX, AR, CO, CL)
| --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
|-- Vietnam only
| --> Use `product-marketing-context` (VN foundation) — NOT this skill
|-- Multi-region (>2 regions equally important)
--> Pick the LARGEST market as primary; note others in section 12
Detection logic
- User says explicitly ("we sell in the US") -> load matching variant
- User vague ("we sell internationally") -> ask which country has the most revenue today
- Truly multi-region -> pick primary market; add secondary markets in section 12 (Goals)
Step 3: Collect info per variant
After choosing the variant, read the matching file in variants/ and walk through each section:
- Brief explanation — what this section captures and why it matters
- Ask 1-3 questions — one section at a time, NEVER all at once
- Confirm — read back; user confirms
- Move to next section
Notes:
- Every variant has 12 sections (matching the VN foundation structure)
- All 4 variants share the same skeleton but have DIFFERENT defaults, examples, and region-specific notes
- Region cues: currency format, platform list, regulation pointer, cultural context
Variant summary:
variants/01-us.md — USD, FTC + CCPA, Meta + Google + TikTok, JTBD + ICPvariants/02-eu.md — EUR, GDPR + EU AI Act, Meta + Google + LinkedIn, GDPR-compliant ICPvariants/03-sea.md — USD or local, PDPA, TikTok + Shopee/Lazada + LINE, mobile-first personavariants/04-latam.md — USD or local, LGPD, WhatsApp + Meta + Mercado Libre, WhatsApp-first persona
Step 4: Create the file
Save to .agents/product-marketing-context-global.md (create the .agents/ folder if missing).
# Product Marketing Context (Global) — [Product name]
> Region variant: [US / EU / SEA / LATAM]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent
---
[12 sections following the chosen variant]
How other skills use this file
In every global marketing skill (00-marketing-plan-global, 05-ad-copy-global, etc.), add this block under "Collect info":
## Collect info
### Step 0: Check global context file
Check whether `.agents/product-marketing-context-global.md` exists:
- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.
- **No** -> Suggest user run `product-marketing-context-global` first.
If user wants to continue anyway, ask 2-3 minimum questions about product + region.
Skills that will read this file: 00-marketing-plan-global, 01-content-calendar-global, 02-campaign-brief-global, ... 29-* (all global cluster skills).
Quality checklist
Related skills
product-marketing-context — Vietnam foundation (parallel)00-marketing-plan-global — reads this file first22-personal-brand-context-global — personal brand foundation (when available)
Global Foundation Skill | Over Powers Agency | v1.0.0
1---2name: product-marketing-context-global3description: Use when starting work on a new product, client, or market — this skill creates the file `.agents/product-marketing-context-global.md` that 60+ other global skills read before they write anything: product, ICP, positioning, proof, objections, brand voice, pricing, and KPIs, with a region variant for US, EU, SEA, or LATAM. Run once, reuse forever. Trigger on 'set up marketing context', 'new client setup', 'onboard a new product', 'the AI does not know my product', 'US marketing context', 'EU GDPR setup', 'SEA market context', 'LATAM setup'. Also use when the user complains every answer comes back generic because nothing about the business was ever provided. Not for — a personal brand belonging to a founder, coach, or creator, see `22-personal-brand-context-global`; deep persona and JTBD research, see `09-customer-insight-global`; the period plan itself, see `00-marketing-plan-global`.4license: MIT5---6
7# Product Marketing Context (Global Foundation)
8
9> **Foundation skill for the GLOBAL marketing cluster** — runs BEFORE every other global skill (00-29). Creates `.agents/product-marketing-context-global.md` with product, customer, positioning context tuned to a specific region. Parallel to `product-marketing-context` (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.
10
11---
12
13## For newbies
14
15### Who is this skill for?
16
17| Audience | Concrete example |
18|----------|------------------|
19| Founder going international | Already in Vietnam, expanding to US/EU/SEA |
20| Global SaaS / DTC brand | Multi-region launch needing region-specific context per market |
21| Agency serving international clients | Onboarding a US, EU, SEA, or LATAM client |
22| Marketer entering a new market | Setting up positioning for a new geography |
23
24### Who is this NOT for?
25
26- **Vietnam-only marketing** -> Use `product-marketing-context` (VN foundation) instead
27- **Personal brand (founder/coach/creator)** -> Use `22-personal-brand-context-global` (when available)
28- **Single ad campaign** -> Use `02-campaign-brief-global` directly; you do not need a full context file
29
30### 30-second pre-read
31
32This skill produces ONE region-tagged file (`.agents/product-marketing-context-global.md`) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.
33
34### 3 common errors
35
361. **Wrong region variant** — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
372. **Mixing currencies** — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
383. **Skipping regulations** — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.
39
40---
41
42## Why do you need this skill?
43
44Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.
45
46With `.agents/product-marketing-context-global.md`:
47- Answer ONCE at project start
48- Every skill reads it automatically -> straight to work
49- Region defaults (currency, platforms, regulations) propagate everywhere
50- No drift between skills — copy and report use the same persona, currency, metrics
51
52---
53
54## Workflow
55
56```
57Step 1: Check existing file
58 |-- exists -> ask which section to update
59 |-- missing -> Step 2
60Step 2: Choose region variant (US / EU / SEA / LATAM)
61Step 3: Collect info per variant (12 sections)
62Step 4: Create file `.agents/product-marketing-context-global.md`
63```
64
65---
66
67## Step 1: Check existing file
68
69Check whether `.agents/product-marketing-context-global.md` already exists.
70
71- **If it exists** -> read the file, summarize, ask user which section to update. Only collect info for that section.
72- **If it does not exist** -> proceed to Step 2.
73
74---
75
76## Step 2: Choose region variant
77
78Ask the user one question: **"Which is your PRIMARY region: US, EU, SEA, or LATAM?"**
79
80### Decision tree
81
82```
83Where is your primary market?
84 |-- North America (USA, Canada)
85 | --> 01-us.md (USD, FTC + CCPA, Meta + Google + TikTok)
86 |-- European Union (UK, DE, FR, ES, IT, NL, etc.)
87 | --> 02-eu.md (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
88 |-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
89 | --> 03-sea.md (USD or local, PDPA, TikTok + Shopee/Lazada)
90 |-- Latin America (BR, MX, AR, CO, CL)
91 | --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
92 |-- Vietnam only
93 | --> Use `product-marketing-context` (VN foundation) — NOT this skill
94 |-- Multi-region (>2 regions equally important)
95 --> Pick the LARGEST market as primary; note others in section 12
96```
97
98### Detection logic
99
1001. User says explicitly ("we sell in the US") -> load matching variant
1012. User vague ("we sell internationally") -> ask which country has the most revenue today
1023. Truly multi-region -> pick primary market; add secondary markets in section 12 (Goals)
103
104---
105
106## Step 3: Collect info per variant
107
108After choosing the variant, read the matching file in `variants/` and walk through each section:
109
1101. **Brief explanation** — what this section captures and why it matters
1112. **Ask 1-3 questions** — one section at a time, NEVER all at once
1123. **Confirm** — read back; user confirms
1134. **Move to next section**
114
115**Notes:**
116- Every variant has 12 sections (matching the VN foundation structure)
117- All 4 variants share the same skeleton but have DIFFERENT defaults, examples, and region-specific notes
118- Region cues: currency format, platform list, regulation pointer, cultural context
119
120Variant summary:
121- `variants/01-us.md` — USD, FTC + CCPA, Meta + Google + TikTok, JTBD + ICP
122- `variants/02-eu.md` — EUR, GDPR + EU AI Act, Meta + Google + LinkedIn, GDPR-compliant ICP
123- `variants/03-sea.md` — USD or local, PDPA, TikTok + Shopee/Lazada + LINE, mobile-first persona
124- `variants/04-latam.md` — USD or local, LGPD, WhatsApp + Meta + Mercado Libre, WhatsApp-first persona
125
126---
127
128## Step 4: Create the file
129
130Save to `.agents/product-marketing-context-global.md` (create the `.agents/` folder if missing).
131
132```markdown
133# Product Marketing Context (Global) — [Product name]
134
135> Region variant: [US / EU / SEA / LATAM]
136> Primary currency: [USD / EUR / SGD / BRL / etc.]
137> Last updated: [YYYY-MM-DD]
138> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent
139
140---
141
142[12 sections following the chosen variant]
143```
144
145---
146
147## How other skills use this file
148
149In every global marketing skill (00-marketing-plan-global, 05-ad-copy-global, etc.), add this block under "Collect info":
150
151```markdown
152## Collect info
153
154### Step 0: Check global context file
155
156Check whether `.agents/product-marketing-context-global.md` exists:
157- **Yes** -> Read everything; pull product / customer / region / currency / regulation context. Do NOT re-ask.
158- **No** -> Suggest user run `product-marketing-context-global` first.
159 If user wants to continue anyway, ask 2-3 minimum questions about product + region.
160```
161
162**Skills that will read this file:** `00-marketing-plan-global`, `01-content-calendar-global`, `02-campaign-brief-global`, ... `29-*` (all global cluster skills).
163
164---
165
166## Quality checklist
167
168- [ ] File saved at `.agents/product-marketing-context-global.md`
169- [ ] Region variant tagged at the top (US / EU / SEA / LATAM)
170- [ ] All 12 sections completed (or at least 8 core: 1, 2, 4, 5, 6, 9, 10, 12)
171- [ ] Currency format matches region (e.g. `$9.99` for US, `€9,99` for EU)
172- [ ] Voice of customer (section 9) uses REAL quotes — not paraphrased
173- [ ] Anti-persona explicit (section 7); 3 concrete differentiators (section 6)
174- [ ] North Star Metric defined (section 12); last-updated date in file
175
176---
177
178## Related skills
179
180- `product-marketing-context` — Vietnam foundation (parallel)
181- `00-marketing-plan-global` — reads this file first
182- `22-personal-brand-context-global` — personal brand foundation (when available)
183
184*Global Foundation Skill | Over Powers Agency | v1.0.0*
gabrielmoreira