gabrielmoreira Property Listing Skill
A great listing sells the feeling of living there while staying truthful — it leads with what makes the home special, paints the lifestyle, and gives buyers the facts they need to want a showing. This skill writes that description: appealing, scannable, and accurate, without the tired clichés or anything that crosses fair-housing lines.
Note: this is a marketing aid, not legal advice. Listings are regulated — Fair Housing laws prohibit language that indicates a preference or steers based on protected characteristics (race, religion, familial status, disability, etc.), and claims must be truthful. Describe the property, not the ideal buyer; have material claims and compliance reviewed per your jurisdiction/MLS rules.
Working from a brief
Given the basics (beds/baths, key features), write the listing anyway — infer appealing, plausible framing from what's given, and mark any specific claim (confirm) (square footage, year, schools, HOA). Never invent facts (size, upgrades, permits) and never use buyer-preference language. Describe the home.
Required Inputs
Ask for these only if they aren't already provided (else infer/flag to confirm):
- The property — type, beds/baths, size, lot, and standout features (renovations, views, layout, outdoor space).
- The selling points — what makes it special and the likely buyer's needs it meets (in property terms).
- Location — neighbourhood, walkability, and nearby amenities (state facts, avoid steering).
- Voice & channel — tone (warm, upscale, cosy) and where it runs (MLS, Zillow, social), with any length limits.
Output Format
Listing: [property]
- Headline — a short, evocative hook (the single most compelling thing about the home).
- Description — 1–3 flowing paragraphs: open with the wow factor, walk the buyer through the home's best features and flow, evoke the lifestyle (entertaining, morning light, the yard), and close with location/convenience. Specific and sensory, not a feature dump.
- Highlights — a scannable bullet list of the key features and facts (beds/baths, size, upgrades, parking, year — mark any (confirm)).
- Neighbourhood — factual nearby amenities and conveniences (avoid statements that steer by demographic).
- Call to action — invite a showing / contact, with a placeholder for agent details.
Keep it truthful; mark figures to confirm.
Quality Checks
- Leads with the most compelling feature, then sells the lifestyle — not a dry spec list
- Specific and sensory, free of empty clichés ("must see!", "won't last!")
- Every factual claim (size, year, upgrades) is accurate or flagged to confirm — nothing invented
- Describes the property, not the "ideal" buyer — no fair-housing / steering language
- Scannable: a hook, a flowing description, and a highlights list
- Fits the channel's tone and length; ends with a clear call to action
Anti-Patterns
- Do not use buyer-preference or steering language ("perfect for a young family", "great for…") — describe the home
- Do not invent or inflate facts (square footage, upgrades, permits, schools) — flag to confirm
- Do not pile on clichés and exclamation marks — specifics sell, hype doesn't
- Do not bury the best feature — lead with it
- Do not present this as legal/compliance certification — flag for MLS/fair-housing review
Based On
Real-estate marketing practice — lifestyle-led, feature-accurate listings that are scannable and Fair-Housing-compliant.