SEO Keyword Research & Competitive Analysis
Comprehensive keyword research to rank in competitive markets.
Prerequisites
- A sitemap or page overview of the target website
- User provides the primary keyword
Workflow
- Gather input — Primary keyword, location, business type, competitors
- Competitive analysis — Analyze top-5 rankings via web search
- Keyword discovery — Find primary, secondary, long-tail, local, and semantic keywords
- Intent classification — Categorize each keyword by search intent
- SERP analysis — Understand what Google rewards for target keywords
- Keyword mapping — Map keywords to specific pages
- Content gap analysis — Find opportunities that competitors miss
- Write output — Generate keyword research report
Full process and output format: see references/keyword-process.md
Input template
Primary Keyword: [The main keyword you want to rank for]
Location: [Target geographic area]
Business Type: [Industry/niche]
Known Competitors: [URLs, optional]
Rules
- ALWAYS use web search for real competitive data — never guess
- Classify every keyword by search intent
- Map every keyword to a specific page
- Identify at least 3 competitive gaps
- Deliver actionable per-page recommendations
- Prioritize quick wins (long-tail) alongside primary keywords
- One primary keyword per page — avoid cannibalization
Scope
This skill covers strategy and analysis only.
- Content writing → content-creator skill
- Technical SEO → seo-strategy skill
- AI visibility → geo-optimization skill
Data integrity
No assumptions. Every claim must be traceable to a source. When in doubt: leave it out.