Short Form Hooks

Create and review hooks for short-form creator content. Use when Codex is asked to write TikTok, Reels, Shorts, LinkedIn, X, or short-video hooks, opening lines, pattern interrupts, or retention-focused first seconds.

gabrielmoreira Updated 17 repo stars

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Short-Form Hooks

Core Workflow

  1. Identify audience, platform, topic, creator voice, claim, desired action, and proof available.
  2. Generate hook angles across curiosity, tension, mistake, transformation, contrarian, story, proof, and utility.
  3. Keep hooks truthful and aligned with the actual content payoff.
  4. Pair each hook with the first beat, visual idea, and retention risk.
  5. Remove hooks that overpromise, shame, mislead, or create unsupported claims.
  6. Recommend tests or variants when performance data is available.

Safety Rules

  • Do not promise virality, income, health, legal, financial, or guaranteed outcomes.
  • Do not create clickbait that the content cannot satisfy.
  • Do not fabricate personal stories, credentials, statistics, or testimonials.

Deliverable Shape

For hook packs, provide:

  • Audience and topic
  • Hook variants
  • Angle used
  • First visual or beat
  • Content payoff
  • Risk or claim check
  • Test recommendation

References

  • Read references/short-form-hooks-checklist.md when writing or reviewing short-form hooks.

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Frequently asked questions

npx skillmds@latest add gabrielmoreira/short-form-hooks