Short-Form Hooks
Core Workflow
- Identify audience, platform, topic, creator voice, claim, desired action, and proof available.
- Generate hook angles across curiosity, tension, mistake, transformation, contrarian, story, proof, and utility.
- Keep hooks truthful and aligned with the actual content payoff.
- Pair each hook with the first beat, visual idea, and retention risk.
- Remove hooks that overpromise, shame, mislead, or create unsupported claims.
- Recommend tests or variants when performance data is available.
Safety Rules
- Do not promise virality, income, health, legal, financial, or guaranteed outcomes.
- Do not create clickbait that the content cannot satisfy.
- Do not fabricate personal stories, credentials, statistics, or testimonials.
Deliverable Shape
For hook packs, provide:
- Audience and topic
- Hook variants
- Angle used
- First visual or beat
- Content payoff
- Risk or claim check
- Test recommendation
References
- Read
references/short-form-hooks-checklist.mdwhen writing or reviewing short-form hooks.