Pages: Startups / Education
Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For channel strategy (discount structure, verification, placement), see education-program.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and eligibility.
Identify:
- Program type: Startups, education, nonprofit, incubator
- Offer: Discount, free tier, credits, extended trial
- Eligibility: Criteria (revenue, team size, .edu, etc.)
- Primary goal: Sign up, apply, contact
Page Structure
| Section |
Purpose |
| Headline |
"Built for Startups" or "Free for Students" |
| Value |
Why this program; what they get |
| Eligibility |
Who qualifies; how to verify |
| Offer |
Discount %, free months, credits |
| Proof |
Startups/students who use us |
| CTA |
Apply, get started, claim offer |
Best Practices
Eligibility
- Clear criteria: "Pre-seed to Series A" or ".edu email"
- Verification: Application, form, or self-serve
- Abuse prevention: Limit per company; revoke if ineligible
Messaging
- Empathy: "We've been there"; "Grow with us"
- Social proof: "X startups use [Product]"
- Urgency: Limited spots; apply by date (if applicable)
Conversion
- Low friction: Short form; or instant with .edu
- Follow-up: Email sequence for applicants
- Link to pricing: Full pricing for reference
Placement: When Standalone vs Embed
| Approach |
When |
| Embed in pricing |
Student as tier or block; no separate page; single decision point |
| Registration flow |
When discount applies at signup, registration is P0; pricing page P1 |
| Standalone page |
/education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |
Output Format
- Headline and value proposition
- Eligibility criteria
- Offer details
- Application flow
- Internal links (pricing, features)
- SEO metadata
Related Skills
- education-program: Student/education discount channel; verification, placement, discount structure
- discount-marketing-strategy: Startups/education discount programs; campaign design
- pricing-page-generator: Link to full pricing; program as special tier; Special programs section
- landing-page-generator: Startups page is a landing page
- use-cases-page-generator: "For startups" use case
- customer-stories-page-generator: Startup case studies
1---2name: startups-page-generator3description: When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing." For education discounts, use education-program.4---5
6# Pages: Startups / Education
7
8Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For **channel strategy** (discount structure, verification, placement), see **education-program**.
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, pricing, and eligibility.
15
16Identify:
171. **Program type**: Startups, education, nonprofit, incubator
182. **Offer**: Discount, free tier, credits, extended trial
193. **Eligibility**: Criteria (revenue, team size, .edu, etc.)
204. **Primary goal**: Sign up, apply, contact
21
22## Page Structure
23
24| Section | Purpose |
25|---------|---------|
26| **Headline** | "Built for Startups" or "Free for Students" |
27| **Value** | Why this program; what they get |
28| **Eligibility** | Who qualifies; how to verify |
29| **Offer** | Discount %, free months, credits |
30| **Proof** | Startups/students who use us |
31| **CTA** | Apply, get started, claim offer |
32
33## Best Practices
34
35### Eligibility
36
37- **Clear criteria**: "Pre-seed to Series A" or ".edu email"
38- **Verification**: Application, form, or self-serve
39- **Abuse prevention**: Limit per company; revoke if ineligible
40
41### Messaging
42
43- **Empathy**: "We've been there"; "Grow with us"
44- **Social proof**: "X startups use [Product]"
45- **Urgency**: Limited spots; apply by date (if applicable)
46
47### Conversion
48
49- **Low friction**: Short form; or instant with .edu
50- **Follow-up**: Email sequence for applicants
51- **Link to pricing**: Full pricing for reference
52
53### Placement: When Standalone vs Embed
54
55| Approach | When |
56|----------|------|
57| **Embed in pricing** | Student as tier or block; no separate page; single decision point |
58| **Registration flow** | When discount applies at signup, registration is P0; pricing page P1 |
59| **Standalone page** | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |
60
61## Output Format
62
63- **Headline** and value proposition
64- **Eligibility** criteria
65- **Offer** details
66- **Application** flow
67- **Internal links** (pricing, features)
68- **SEO** metadata
69
70## Related Skills
71
72- **education-program**: Student/education discount channel; verification, placement, discount structure
73- **discount-marketing-strategy**: Startups/education discount programs; campaign design
74- **pricing-page-generator**: Link to full pricing; program as special tier; Special programs section
75- **landing-page-generator**: Startups page is a landing page
76- **use-cases-page-generator**: "For startups" use case
77- **customer-stories-page-generator**: Startup case studies
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