Pages: Startups / Education
Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For channel strategy (discount structure, verification, placement), see education-program.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and eligibility.
Identify:
- Program type: Startups, education, nonprofit, incubator
- Offer: Discount, free tier, credits, extended trial
- Eligibility: Criteria (revenue, team size, .edu, etc.)
- Primary goal: Sign up, apply, contact
Page Structure
| Section |
Purpose |
| Headline |
"Built for Startups" or "Free for Students" |
| Value |
Why this program; what they get |
| Eligibility |
Who qualifies; how to verify |
| Offer |
Discount %, free months, credits |
| Proof |
Startups/students who use us |
| CTA |
Apply, get started, claim offer |
Best Practices
Eligibility
- Clear criteria: "Pre-seed to Series A" or ".edu email"
- Verification: Application, form, or self-serve
- Abuse prevention: Limit per company; revoke if ineligible
Messaging
- Empathy: "We've been there"; "Grow with us"
- Social proof: "X startups use [Product]"
- Urgency: Limited spots; apply by date (if applicable)
Conversion
- Low friction: Short form; or instant with .edu
- Follow-up: Email sequence for applicants
- Link to pricing: Full pricing for reference
Placement: When Standalone vs Embed
| Approach |
When |
| Embed in pricing |
Student as tier or block; no separate page; single decision point |
| Registration flow |
When discount applies at signup, registration is P0; pricing page P1 |
| Standalone page |
/education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |
Output Format
- Headline and value proposition
- Eligibility criteria
- Offer details
- Application flow
- Internal links (pricing, features)
- SEO metadata
Related Skills
- education-program: Student/education discount channel; verification, placement, discount structure
- discount-marketing-strategy: Startups/education discount programs; campaign design
- pricing-page-generator: Link to full pricing; program as special tier; Special programs section
- landing-page-generator: Startups page is a landing page
- use-cases-page-generator: "For startups" use case
- customer-stories-page-generator: Startup case studies
1---
2name: startups-page-generator
3description: When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing." For education discounts, use education-program.
4metadata:
5 version: 1.0.1
6---
7
8# Pages: Startups / Education
9
10Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For **channel strategy** (discount structure, verification, placement), see **education-program**.
11
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13
14## Initial Assessment
15
16**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, pricing, and eligibility.
17
18Identify:
191. **Program type**: Startups, education, nonprofit, incubator
202. **Offer**: Discount, free tier, credits, extended trial
213. **Eligibility**: Criteria (revenue, team size, .edu, etc.)
224. **Primary goal**: Sign up, apply, contact
23
24## Page Structure
25
26| Section | Purpose |
27|---------|---------|
28| **Headline** | "Built for Startups" or "Free for Students" |
29| **Value** | Why this program; what they get |
30| **Eligibility** | Who qualifies; how to verify |
31| **Offer** | Discount %, free months, credits |
32| **Proof** | Startups/students who use us |
33| **CTA** | Apply, get started, claim offer |
34
35## Best Practices
36
37### Eligibility
38
39- **Clear criteria**: "Pre-seed to Series A" or ".edu email"
40- **Verification**: Application, form, or self-serve
41- **Abuse prevention**: Limit per company; revoke if ineligible
42
43### Messaging
44
45- **Empathy**: "We've been there"; "Grow with us"
46- **Social proof**: "X startups use [Product]"
47- **Urgency**: Limited spots; apply by date (if applicable)
48
49### Conversion
50
51- **Low friction**: Short form; or instant with .edu
52- **Follow-up**: Email sequence for applicants
53- **Link to pricing**: Full pricing for reference
54
55### Placement: When Standalone vs Embed
56
57| Approach | When |
58|----------|------|
59| **Embed in pricing** | Student as tier or block; no separate page; single decision point |
60| **Registration flow** | When discount applies at signup, registration is P0; pricing page P1 |
61| **Standalone page** | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |
62
63## Output Format
64
65- **Headline** and value proposition
66- **Eligibility** criteria
67- **Offer** details
68- **Application** flow
69- **Internal links** (pricing, features)
70- **SEO** metadata
71
72## Related Skills
73
74- **education-program**: Student/education discount channel; verification, placement, discount structure
75- **discount-marketing-strategy**: Startups/education discount programs; campaign design
76- **pricing-page-generator**: Link to full pricing; program as special tier; Special programs section
77- **landing-page-generator**: Startups page is a landing page
78- **use-cases-page-generator**: "For startups" use case
79- **customer-stories-page-generator**: Startup case studies
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