Components: Testimonials
Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for customer personas and industries.
Identify:
- Content type: Text quotes, video, case studies
- Placement: Product pages, pricing, hero, dedicated page
- Audience: B2B vs B2C; industry/role relevance
Content Formats
| Format |
Effectiveness |
Best For |
| Video |
Highest; 77% say it influences buying |
Key landing pages |
| Text + photo |
Versatile; easy to implement |
Product, pricing |
| Case study |
Deep credibility; specific outcomes |
B2B, high-value |
| Star ratings |
Quick trust signal |
E-commerce |
Video: 95% message retention vs 10% for text.
Best Practices
Content
- Specific results: "Increased revenue by 40%" over generic praise
- Real photos and names; avoid stock images
- Variety: Different customer types, industries, use cases
- Current: Update regularly; remove outdated testimonials
Placement
- Product pages, pricing sections, near CTAs
- Filter by industry/role so prospects see relevant stories
- Organize by integration or outcome for specificity
Credibility Signals
- Company logos, job titles
- Verified reviews (badges, links)
- Links to customer profiles or live stores when possible
- Before/after narratives for emotional connection
Design Guidelines
- Clean layouts; readable typography
- Engaging visuals; avoid clutter
- Mobile-optimized; fast loading
- Carousel for multiple testimonials; see carousel for design and accessibility
SEO
- Testimonial content can include keywords naturally
- Structured data (Review, AggregateRating) for rich snippets
Accessibility
- Provide alt text for photos
- For carousel design and accessibility (keyboard nav, user control), see carousel
Output Format
- Format recommendations (text, video, case study)
- Placement suggestions
- Content guidelines (specificity, credibility)
- Design checklist
Related Skills
- carousel: Carousel layout for multiple testimonials; design and accessibility
- landing-page-generator: Testimonials as step 2 (earn trust) in landing page flow
- trust-badges-generator: Complementary trust signals; logos and badges
- hero-generator: Testimonials in hero for social proof
- cta-generator: Place testimonials near CTAs; boost conversion
- pricing-page-generator: Testimonials on pricing pages
1---
2name: testimonials-generator
3description: When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.
4metadata:
5 version: 1.0.1
6---
7
8# Components: Testimonials
9
10Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
11
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13
14## Initial Assessment
15
16**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for customer personas and industries.
17
18Identify:
191. **Content type**: Text quotes, video, case studies
202. **Placement**: Product pages, pricing, hero, dedicated page
213. **Audience**: B2B vs B2C; industry/role relevance
22
23## Content Formats
24
25| Format | Effectiveness | Best For |
26|--------|---------------|----------|
27| **Video** | Highest; 77% say it influences buying | Key landing pages |
28| **Text + photo** | Versatile; easy to implement | Product, pricing |
29| **Case study** | Deep credibility; specific outcomes | B2B, high-value |
30| **Star ratings** | Quick trust signal | E-commerce |
31
32Video: 95% message retention vs 10% for text.
33
34## Best Practices
35
36### Content
37
38- **Specific results**: "Increased revenue by 40%" over generic praise
39- **Real photos and names**; avoid stock images
40- **Variety**: Different customer types, industries, use cases
41- **Current**: Update regularly; remove outdated testimonials
42
43### Placement
44
45- Product pages, pricing sections, near CTAs
46- Filter by industry/role so prospects see relevant stories
47- Organize by integration or outcome for specificity
48
49### Credibility Signals
50
51- Company logos, job titles
52- Verified reviews (badges, links)
53- Links to customer profiles or live stores when possible
54- Before/after narratives for emotional connection
55
56## Design Guidelines
57
58- Clean layouts; readable typography
59- Engaging visuals; avoid clutter
60- Mobile-optimized; fast loading
61- Carousel for multiple testimonials; see **carousel** for design and accessibility
62
63## SEO
64
65- Testimonial content can include keywords naturally
66- Structured data (Review, AggregateRating) for rich snippets
67
68## Accessibility
69
70- Provide alt text for photos
71- For carousel design and accessibility (keyboard nav, user control), see **carousel**
72
73## Output Format
74
75- **Format recommendations** (text, video, case study)
76- **Placement** suggestions
77- **Content** guidelines (specificity, credibility)
78- **Design** checklist
79
80## Related Skills
81
82- **carousel**: Carousel layout for multiple testimonials; design and accessibility
83- **landing-page-generator**: Testimonials as step 2 (earn trust) in landing page flow
84- **trust-badges-generator**: Complementary trust signals; logos and badges
85- **hero-generator**: Testimonials in hero for social proof
86- **cta-generator**: Place testimonials near CTAs; boost conversion
87- **pricing-page-generator**: Testimonials on pricing pages
gabrielmoreira