Components: Testimonials
Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for customer personas and industries.
Identify:
- Content type: Text quotes, video, case studies
- Placement: Product pages, pricing, hero, dedicated page
- Audience: B2B vs B2C; industry/role relevance
Content Formats
| Format |
Effectiveness |
Best For |
| Video |
Highest; 77% say it influences buying |
Key landing pages |
| Text + photo |
Versatile; easy to implement |
Product, pricing |
| Case study |
Deep credibility; specific outcomes |
B2B, high-value |
| Star ratings |
Quick trust signal |
E-commerce |
Video: 95% message retention vs 10% for text.
Best Practices
Content
- Specific results: "Increased revenue by 40%" over generic praise
- Real photos and names; avoid stock images
- Variety: Different customer types, industries, use cases
- Current: Update regularly; remove outdated testimonials
Placement
- Product pages, pricing sections, near CTAs
- Filter by industry/role so prospects see relevant stories
- Organize by integration or outcome for specificity
Credibility Signals
- Company logos, job titles
- Verified reviews (badges, links)
- Links to customer profiles or live stores when possible
- Before/after narratives for emotional connection
Design Guidelines
- Clean layouts; readable typography
- Engaging visuals; avoid clutter
- Mobile-optimized; fast loading
- Carousel for multiple testimonials; see carousel for design and accessibility
SEO
- Testimonial content can include keywords naturally
- Structured data (Review, AggregateRating) for rich snippets
Accessibility
- Provide alt text for photos
- For carousel design and accessibility (keyboard nav, user control), see carousel
Output Format
- Format recommendations (text, video, case study)
- Placement suggestions
- Content guidelines (specificity, credibility)
- Design checklist
Related Skills
- carousel: Carousel layout for multiple testimonials; design and accessibility
- landing-page-generator: Testimonials as step 2 (earn trust) in landing page flow
- trust-badges-generator: Complementary trust signals; logos and badges
- hero-generator: Testimonials in hero for social proof
- cta-generator: Place testimonials near CTAs; boost conversion
- pricing-page-generator: Testimonials on pricing pages
1---2name: testimonials-generator3description: When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.4---5
6# Components: Testimonials
7
8Guides testimonial design and placement for conversion. 92% of consumers read reviews before buying; testimonials can increase conversion by up to 67%.
9
10**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
11
12## Initial Assessment
13
14**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for customer personas and industries.
15
16Identify:
171. **Content type**: Text quotes, video, case studies
182. **Placement**: Product pages, pricing, hero, dedicated page
193. **Audience**: B2B vs B2C; industry/role relevance
20
21## Content Formats
22
23| Format | Effectiveness | Best For |
24|--------|---------------|----------|
25| **Video** | Highest; 77% say it influences buying | Key landing pages |
26| **Text + photo** | Versatile; easy to implement | Product, pricing |
27| **Case study** | Deep credibility; specific outcomes | B2B, high-value |
28| **Star ratings** | Quick trust signal | E-commerce |
29
30Video: 95% message retention vs 10% for text.
31
32## Best Practices
33
34### Content
35
36- **Specific results**: "Increased revenue by 40%" over generic praise
37- **Real photos and names**; avoid stock images
38- **Variety**: Different customer types, industries, use cases
39- **Current**: Update regularly; remove outdated testimonials
40
41### Placement
42
43- Product pages, pricing sections, near CTAs
44- Filter by industry/role so prospects see relevant stories
45- Organize by integration or outcome for specificity
46
47### Credibility Signals
48
49- Company logos, job titles
50- Verified reviews (badges, links)
51- Links to customer profiles or live stores when possible
52- Before/after narratives for emotional connection
53
54## Design Guidelines
55
56- Clean layouts; readable typography
57- Engaging visuals; avoid clutter
58- Mobile-optimized; fast loading
59- Carousel for multiple testimonials; see **carousel** for design and accessibility
60
61## SEO
62
63- Testimonial content can include keywords naturally
64- Structured data (Review, AggregateRating) for rich snippets
65
66## Accessibility
67
68- Provide alt text for photos
69- For carousel design and accessibility (keyboard nav, user control), see **carousel**
70
71## Output Format
72
73- **Format recommendations** (text, video, case study)
74- **Placement** suggestions
75- **Content** guidelines (specificity, credibility)
76- **Design** checklist
77
78## Related Skills
79
80- **carousel**: Carousel layout for multiple testimonials; design and accessibility
81- **landing-page-generator**: Testimonials as step 2 (earn trust) in landing page flow
82- **trust-badges-generator**: Complementary trust signals; logos and badges
83- **hero-generator**: Testimonials in hero for social proof
84- **cta-generator**: Place testimonials near CTAs; boost conversion
85- **pricing-page-generator**: Testimonials on pricing pages
gabrielmoreira