The Journalist Call Skill
A good journalist isn't hostile — they're prepared, and they follow up. Most spokespeople lose interviews not to gotchas but to their own third sentence. This skill runs the call: fair, sharp questions about your actual situation, follow-ups that punish evasion, then the article that call would produce — because seeing your "no comment" in print is the fastest media training there is.
What This Skill Produces
- The transcript — a realistic 10–15 question interview with follow-ups on every dodge
- The article — the piece a fair reporter files from that transcript, headline included
- The debrief — where quotes were given away, bridge lines for the hard questions, and the three quotes to have ready
Required Inputs
Ask for these if not provided:
- The subject — the announcement, incident, or company situation being covered
- The uncomfortable truths — what's true that you'd rather not discuss (the simulation is only as useful as this honesty)
- The outlet type — trade press, business daily, or investigative changes the register
- Prior coverage or public record — journalists read; the simulation should know what they know
Framework
- Prepared, not hostile: questions come from the public record + the announcement's own claims + the obvious follow-ups. No invented scandals — the fair-but-sharp standard.
- The follow-up discipline: every evasive answer gets the natural follow-up ("that's not quite what I asked"). Dodges compound: the transcript shows how the third dodge becomes the story.
- Quote mechanics: the simulated interviewee answers as the user likely would (from their materials' tone) — including the over-explanations and the accidental candor after the pause. Those become the article's pull-quotes, which is the lesson.
- The article is the mirror: written fair — accurate quotes, both-sides structure — and still stinging wherever the answers were weak. The headline comes from the worst answer, as it does in life.
- Debrief tools: bridge lines that acknowledge-then-redirect without sounding like training ("What I can tell you is—" is a tell; better bridges provided), the difference between off-the-record/background/on-record with the rule assume everything is on, and the three prepared quotes that would have changed the article.
Output Format
The Call: [outlet type] re: [subject]
Simulation — a plausible interview, not a prediction; no real journalist was harmed.
Transcript
[Q, A-as-you'd-likely-answer, follow-ups on the dodges — 10–15 rounds]
The Article They File
[Headline drawn from your weakest moment]
[500 words, fair and accurate, pull-quotes from the transcript]
Debrief — out of character
| Moment |
What happened |
The better line |
| Your three prepared quotes: [the ones to have ready next time] |
|
|
| Bridge kit: [3–4 redirects that survive contact with a follow-up] |
|
|
Quality Checks
Anti-Patterns
1---2name: the-journalist-call3description: Simulate a hostile-but-fair journalist interview about your company or announcement — the questions you fear, live follow-ups on every dodge, then the story they'd file. Use when asked to media-train me, simulate a press interview, prep me for a journalist call, or how will this announcement be covered. Produces the interview transcript with your likely stumbles, the article they would write from it, and a debrief with bridge lines and the quotes to prepare.4---5
6# The Journalist Call Skill
7
8A good journalist isn't hostile — they're *prepared*, and they follow up. Most spokespeople lose interviews not to gotchas but to their own third sentence. This skill runs the call: fair, sharp questions about your actual situation, follow-ups that punish evasion, then the article that call would produce — because seeing your "no comment" in print is the fastest media training there is.
9
10## What This Skill Produces
11
12- **The transcript** — a realistic 10–15 question interview with follow-ups on every dodge
13- **The article** — the piece a fair reporter files from that transcript, headline included
14- **The debrief** — where quotes were given away, bridge lines for the hard questions, and the three quotes to have *ready*
15
16## Required Inputs
17
18Ask for these if not provided:
19- **The subject** — the announcement, incident, or company situation being covered
20- **The uncomfortable truths** — what's true that you'd rather not discuss (the simulation is only as useful as this honesty)
21- **The outlet type** — trade press, business daily, or investigative changes the register
22- **Prior coverage or public record** — journalists read; the simulation should know what they know
23
24## Framework
25
261. **Prepared, not hostile:** questions come from the public record + the announcement's own claims + the obvious follow-ups. No invented scandals — the fair-but-sharp standard.
272. **The follow-up discipline:** every evasive answer gets the natural follow-up ("that's not quite what I asked"). Dodges compound: the transcript shows how the third dodge becomes the story.
283. **Quote mechanics:** the simulated interviewee answers as the user *likely would* (from their materials' tone) — including the over-explanations and the accidental candor after the pause. Those become the article's pull-quotes, which is the lesson.
294. **The article is the mirror:** written fair — accurate quotes, both-sides structure — and still stinging wherever the answers were weak. The headline comes from the worst answer, as it does in life.
305. **Debrief tools:** bridge lines that acknowledge-then-redirect without sounding like training ("What I can tell you is—" is a tell; better bridges provided), the difference between off-the-record/background/on-record with the rule *assume everything is on*, and the three prepared quotes that would have changed the article.
31
32## Output Format
33
34# The Call: [outlet type] re: [subject]
35
36> Simulation — a plausible interview, not a prediction; no real journalist was harmed.
37
38## Transcript
39[Q, A-as-you'd-likely-answer, follow-ups on the dodges — 10–15 rounds]
40
41## The Article They File
42**[Headline drawn from your weakest moment]**
43[500 words, fair and accurate, pull-quotes from the transcript]
44
45## Debrief — out of character
46| Moment | What happened | The better line |
47|---|---|---|
48**Your three prepared quotes:** [the ones to have ready next time]
49**Bridge kit:** [3–4 redirects that survive contact with a follow-up]
50
51## Quality Checks
52
53- [ ] Questions derive from the supplied record and claims — no invented scandal
54- [ ] Every dodge in the transcript received its follow-up
55- [ ] The article quotes the transcript accurately — the sting comes from the answers, not the writing
56- [ ] The headline traces to a specific weak answer
57- [ ] The debrief provides usable lines, not "be more confident"
58
59## Anti-Patterns
60
61- [ ] Do not simulate a hit job — unfair simulations teach persecution, not preparation
62- [ ] Do not let the interviewee answer better than their materials suggest they would — the stumbles are the training
63- [ ] Do not write the article kind — write it fair; fair is what stings usefully
64- [ ] Do not teach message-track robotics — bridges that sound trained become the story too
65- [ ] Do not stay in character in the debrief
gabrielmoreira