Funnel Validator - DotCom Secrets Scorecard
Overview
Ruthlessly assess existing funnels against Russell Brunson's DotCom Secrets framework. Score objectively, expose conversion killers, prescribe actionable fixes.
Brunson's Core Principle: "You're one funnel away from changing your life."
When This Activates
- "validate my funnel" / "rate my funnel"
- "is my funnel good"
- "why isn't my funnel converting"
- Checking funnel before driving traffic
- Low conversion rates on landing pages
- Optimizing existing funnel
Key Difference from funnel-architect
- funnel-architect: Designing funnels from scratch
- funnel-validator: Assessing existing funnels, scoring, fixing
The Framework: DotCom Secrets Scorecard
HOOK (Grab Attention) → STORY (Build Connection) → OFFER (Close the Deal)
Scoring Dimensions (6 total):
| Dimension |
Weight |
What It Measures |
| Hook Strength |
2x |
Does it stop the scroll and grab attention? |
| Story Connection |
1.5x |
Does it create emotional connection and belief? |
| Offer Clarity |
2x |
Is the offer clear, compelling, and irresistible? |
| Value Ladder Fit |
1x |
Does this funnel fit the ascension path? |
| Traffic Match |
1.5x |
Is the funnel matched to traffic temperature? |
| Conversion Path |
1x |
Is the next step obvious and frictionless? |
Max Score: 100 points
Rating Scale
| Score |
Rating |
Verdict |
| 85-100 |
Conversion Machine |
Ready to scale. Minor optimizations only. |
| 70-84 |
Strong Funnel |
Good foundation. Fix weak points, then scale. |
| 55-69 |
Leaky Funnel |
Significant gaps. Fix before scaling traffic. |
| 40-54 |
Broken Funnel |
Major issues. Rebuild key components. |
| 0-39 |
Non-Functional |
Start over. Fundamental problems throughout. |
Traffic Temperature Reference
| Temperature |
They Know |
Appropriate Funnel |
| Cold |
Nothing about you |
Lead funnel, value-first content |
| Warm |
Problem + your solution |
Tripwire, webinar, challenge |
| Hot |
Ready to buy |
Sales page, order form, call booking |
Value Ladder Reference
1. Free: Lead magnet, free content
2. Low-Ticket: $7-97 tripwire, self-liquidating offer
3. Mid-Ticket: $97-997 course, program
4. High-Ticket: $1K-10K coaching, done-for-you
5. Continuity: Recurring membership, retainer
Integration
| Skill |
When to Use |
funnel-architect |
After validation, rebuild weak areas |
| Genfeed content-reviewer |
Validate the copy on each page |
offer-validator |
Validate the core offer separately |
traffic-architect |
Design traffic strategy for validated funnel |
For complete scoring criteria for all 6 dimensions, red flags checklist, epiphany bridge framework, CTA best practices, output format template, example validations (leaky funnel, strong funnel), and common validation mistakes, see: references/full-guide.md
1---2name: funnel-validator3description: Score and improve existing funnels against Hook-Story-Offer, value ladder fit, traffic match, and conversion path. Triggers on funnel validation, low conversion diagnosis, funnel audits, and pre-traffic readiness checks.4license: MIT5---67# Funnel Validator - DotCom Secrets Scorecard89## Overview1011Ruthlessly assess existing funnels against Russell Brunson's DotCom Secrets framework. Score objectively, expose conversion killers, prescribe actionable fixes.1213**Brunson's Core Principle:** "You're one funnel away from changing your life."1415## When This Activates1617- "validate my funnel" / "rate my funnel"18- "is my funnel good"19- "why isn't my funnel converting"20- Checking funnel before driving traffic21- Low conversion rates on landing pages22- Optimizing existing funnel2324## Key Difference from funnel-architect2526- **funnel-architect:** Designing funnels from scratch27- **funnel-validator:** Assessing existing funnels, scoring, fixing2829## The Framework: DotCom Secrets Scorecard3031```32HOOK (Grab Attention) → STORY (Build Connection) → OFFER (Close the Deal)33```3435**Scoring Dimensions (6 total):**3637| Dimension | Weight | What It Measures |38|-----------|--------|------------------|39| Hook Strength | 2x | Does it stop the scroll and grab attention? |40| Story Connection | 1.5x | Does it create emotional connection and belief? |41| Offer Clarity | 2x | Is the offer clear, compelling, and irresistible? |42| Value Ladder Fit | 1x | Does this funnel fit the ascension path? |43| Traffic Match | 1.5x | Is the funnel matched to traffic temperature? |44| Conversion Path | 1x | Is the next step obvious and frictionless? |4546**Max Score:** 100 points4748## Rating Scale4950| Score | Rating | Verdict |51|-------|--------|---------|52| 85-100 | Conversion Machine | Ready to scale. Minor optimizations only. |53| 70-84 | Strong Funnel | Good foundation. Fix weak points, then scale. |54| 55-69 | Leaky Funnel | Significant gaps. Fix before scaling traffic. |55| 40-54 | Broken Funnel | Major issues. Rebuild key components. |56| 0-39 | Non-Functional | Start over. Fundamental problems throughout. |5758## Traffic Temperature Reference5960| Temperature | They Know | Appropriate Funnel |61|-------------|-----------|-------------------|62| Cold | Nothing about you | Lead funnel, value-first content |63| Warm | Problem + your solution | Tripwire, webinar, challenge |64| Hot | Ready to buy | Sales page, order form, call booking |6566## Value Ladder Reference6768```691. Free: Lead magnet, free content702. Low-Ticket: $7-97 tripwire, self-liquidating offer713. Mid-Ticket: $97-997 course, program724. High-Ticket: $1K-10K coaching, done-for-you735. Continuity: Recurring membership, retainer74```7576## Integration7778| Skill | When to Use |79|-------|-------------|80| `funnel-architect` | After validation, rebuild weak areas |81| Genfeed content-reviewer | Validate the copy on each page |82| `offer-validator` | Validate the core offer separately |83| `traffic-architect` | Design traffic strategy for validated funnel |8485---8687**For complete scoring criteria for all 6 dimensions, red flags checklist, epiphany bridge framework, CTA best practices, output format template, example validations (leaky funnel, strong funnel), and common validation mistakes, see:** `references/full-guide.md`
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