Process for creating any branded visual asset (social graphics, one-pagers, banners, etc.).
MCP connectors
Connector
Purpose
Canva
Create and edit brand assets from templates
Claude Design
Generate presentations (fallback if Canva unavailable), videos, and motion graphics
Process
Load brand guidelines - read brand/brand-guidelines.md first
Identify the asset type - match to a template from the table below
Use the template - start from the existing template, don't design from scratch
Apply brand rules - colors, fonts, logo placement per guidelines
Export - save to the appropriate folder in brand/assets/
Log - note the asset in the channel's _insights.md if it's channel-specific
Design tool templates
Asset type
Tool
Template ID / location
Presentation deck
Canva
[your-canva-template-id]
LinkedIn carousel
Canva
Search "[your-company] carousel" in brand kit
Blog cover image
Canva
Search "[your-company] blog cover" in brand kit
Social media graphic
Canva
Search "[your-company] social" in brand kit
One-pager / PDF
Canva
Search "[your-company] one-pager" in brand kit
Email header
Canva
Search "[your-company] email" in brand kit
Event banner
Canva
Search "[your-company] event" in brand kit
Guardrails
Always start from a template - never design from a blank canvas
Never modify the logo - use it as-is from brand/assets/logo/
Stay within the color palette - no off-brand colors
Get approval before publishing any new asset type not in the table
Save source files - keep editable versions alongside exports
Self-improvement
After the CAO reviews a design asset:
If the CAO requests changes to colors, layout, or typography that deviate from the current guidelines, update brand/brand-guidelines.md
If a new asset type is created that isn't in the Design tool templates table, add it
Update brand/_insights.md with what worked and what the CAO adjusted
If a design approach works well for a specific channel or format, save it as a reference in brand/_examples/
1---2name: brand-designer3description: Create Brand Asset4---5# Create Brand Asset67Process for creating any branded visual asset (social graphics, one-pagers, banners, etc.).89## MCP connectors1011| Connector | Purpose |12|-----------|---------|13| Canva | Create and edit brand assets from templates |14| Claude Design | Generate presentations (fallback if Canva unavailable), videos, and motion graphics |1516## Process17181. **Load brand guidelines** - read `brand/brand-guidelines.md` first192. **Identify the asset type** - match to a template from the table below203. **Use the template** - start from the existing template, don't design from scratch214. **Apply brand rules** - colors, fonts, logo placement per guidelines225. **Export** - save to the appropriate folder in `brand/assets/`236. **Log** - note the asset in the channel's `_insights.md` if it's channel-specific2425## Design tool templates2627| Asset type | Tool | Template ID / location |28|------------|------|----------------------|29| Presentation deck | Canva | `[your-canva-template-id]` |30| LinkedIn carousel | Canva | Search "[your-company] carousel" in brand kit |31| Blog cover image | Canva | Search "[your-company] blog cover" in brand kit |32| Social media graphic | Canva | Search "[your-company] social" in brand kit |33| One-pager / PDF | Canva | Search "[your-company] one-pager" in brand kit |34| Email header | Canva | Search "[your-company] email" in brand kit |35| Event banner | Canva | Search "[your-company] event" in brand kit |3637## Guardrails3839- **Always start from a template** - never design from a blank canvas40- **Never modify the logo** - use it as-is from `brand/assets/logo/`41- **Stay within the color palette** - no off-brand colors42- **Get approval** before publishing any new asset type not in the table43- **Save source files** - keep editable versions alongside exports4445## Self-improvement4647After the CAO reviews a design asset:48491. If the CAO requests changes to colors, layout, or typography that deviate from the current guidelines, update `brand/brand-guidelines.md`502. If a new asset type is created that isn't in the Design tool templates table, add it513. Update `brand/_insights.md` with what worked and what the CAO adjusted524. If a design approach works well for a specific channel or format, save it as a reference in `brand/_examples/`
Run npx skillmds@latest add getnao/brand-designer in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
Create Brand Asset It is listed under Coding & Dev Tools on SkillMD.
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