How do I install the Create Campaign skill?

Run npx skillmds@latest add getnao/create-campaign in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Create Campaign skill do?

Create Outbound Campaign It is listed under Marketing & Growth on SkillMD.

Is Create Campaign safe to use?

SkillMD's automated safety review verdict for this skill is PASS. Independent scanners report: SkillSpector: PASS, Skill Scanner: PASS. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Create Campaign?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Create Campaign free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Create Campaign?

getnao (@getnao) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Create Campaign by getnao — Agent Skill

Name: Create Campaign
Author: getnao

File contents

Create Outbound Campaign

Build targeted outbound campaigns from ICP definition through personalized sequences.

MCP connectors

Connector	Purpose
CRM	Import leads, track campaign performance
LinkedIn	Research targets, send connection requests
Gmail	Send outbound email sequences

Process

Define ICP - who are we targeting?
- Industry, company size, role, tech stack
- Pain point we're solving for this segment
- Why now? (trigger event, market shift, etc.)
Build list - identify target accounts and contacts
- Use LinkedIn search for prospecting
- Cross-reference with Twenty CRM to avoid existing customers
- Target: 20-50 contacts per campaign batch
Choose channel - where do we reach them?
- Cold email: best for VP/C-level, longer messages OK
- LinkedIn DM: best for peers, keep it short
- Multi-touch: email + LinkedIn for high-value targets
Write the sequence - draft 3-4 touch messages
- Touch 1: Hook + relevance + soft CTA
- Touch 2: Value add (share content, insight, or data point)
- Touch 3: Social proof + direct CTA
- Touch 4: Break-up (last chance, no pressure)
- Space touches 3-5 business days apart
Personalize - customize per contact
- Reference their company, role, or recent activity
- Use their tech stack or public data as hooks
- No generic "I noticed your company" - be specific
Save - sales/outbound/campaigns/YYYY-MM-DD_campaign-slug.md
- Include: ICP definition, contact list, full sequence, personalization notes

Sequence rules

Subject lines: under 10 words, no caps lock, no spam triggers
Email body: under 150 words per touch
LinkedIn DM: under 100 words
Always include opt-out in emails
Use the CAO's voice - load email-writer skill
Open with "Hope you're doing well!" for warm leads

Guardrails

Drafts only - never send any outbound message directly
No pricing in outbound messages - CTA is always a call or demo
No purchased lists - build lists from research only
CRM check - verify targets are not existing customers before adding
No spam - respect unsubscribe requests and do not contact list
Save all campaigns to sales/outbound/campaigns/ with proper naming
The CAO approves before any campaign is sent

Self-improvement

After the CAO reviews and approves a campaign:

Move the final version from sales/outbound/campaigns/ draft to its final location
Diff what was drafted vs what the CAO kept - identify patterns in her edits to messaging, targeting, or sequence structure
Update sales/_insights.md with what worked: which hooks, personalization approaches, or CTAs she kept vs rewrote
If her edits reveal a new rule (e.g. "never lead with company size", "always reference a specific trigger event"), add it to the Sequence rules section above
If a campaign gets strong reply rates, save it to sales/outbound/_examples/ with performance annotations

---name: create-campaigndescription: Create Outbound Campaign---# Create Outbound CampaignBuild targeted outbound campaigns from ICP definition through personalized sequences.## MCP connectors| Connector | Purpose ||-----------|---------|| CRM | Import leads, track campaign performance || LinkedIn | Research targets, send connection requests || Gmail | Send outbound email sequences |## Process1. **Define ICP** - who are we targeting? - Industry, company size, role, tech stack - Pain point we're solving for this segment - Why now? (trigger event, market shift, etc.)2. **Build list** - identify target accounts and contacts - Use LinkedIn search for prospecting - Cross-reference with Twenty CRM to avoid existing customers - Target: 20-50 contacts per campaign batch3. **Choose channel** - where do we reach them? - Cold email: best for VP/C-level, longer messages OK - LinkedIn DM: best for peers, keep it short - Multi-touch: email + LinkedIn for high-value targets4. **Write the sequence** - draft 3-4 touch messages - Touch 1: Hook + relevance + soft CTA - Touch 2: Value add (share content, insight, or data point) - Touch 3: Social proof + direct CTA - Touch 4: Break-up (last chance, no pressure) - Space touches 3-5 business days apart5. **Personalize** - customize per contact - Reference their company, role, or recent activity - Use their tech stack or public data as hooks - No generic "I noticed your company" - be specific6. **Save** - `sales/outbound/campaigns/YYYY-MM-DD_campaign-slug.md` - Include: ICP definition, contact list, full sequence, personalization notes## Sequence rules- **Subject lines**: under 10 words, no caps lock, no spam triggers- **Email body**: under 150 words per touch- **LinkedIn DM**: under 100 words- **Always include opt-out** in emails- **Use the CAO's voice** - load `email-writer` skill- **Open with** "Hope you're doing well!" for warm leads## Guardrails- **Drafts only** - never send any outbound message directly- **No pricing** in outbound messages - CTA is always a call or demo- **No purchased lists** - build lists from research only- **CRM check** - verify targets are not existing customers before adding- **No spam** - respect unsubscribe requests and do not contact list- **Save all campaigns** to `sales/outbound/campaigns/` with proper naming- **The CAO approves** before any campaign is sent## Self-improvementAfter the CAO reviews and approves a campaign:1. Move the final version from `sales/outbound/campaigns/` draft to its final location2. Diff what was drafted vs what the CAO kept - identify patterns in her edits to messaging, targeting, or sequence structure3. Update `sales/_insights.md` with what worked: which hooks, personalization approaches, or CTAs she kept vs rewrote4. If her edits reveal a new rule (e.g. "never lead with company size", "always reference a specific trigger event"), add it to the Sequence rules section above5. If a campaign gets strong reply rates, save it to `sales/outbound/_examples/` with performance annotations

Frequently asked questions

Create Campaign