Channel Strategy
When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.
Instructions
- Clarify the goal, user, or decision context.
- Use the skill-specific lens below to structure the work.
- Make assumptions explicit instead of hiding them.
- End with a practical recommendation or next step.
Skill-specific lens
- Clarify the audience and goal for the channel decision.
- Compare channels by reach, fit, cost, and control.
- Identify primary and supporting channels.
- Recommend an initial channel mix.
Output
- Channels considered
- Evaluation
- Recommended mix
- Why