giljae Messaging Framework
When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.
Instructions
- Clarify the goal, user, or decision context.
- Use the skill-specific lens below to structure the work.
- Make assumptions explicit instead of hiding them.
- End with a practical recommendation or next step.
Skill-specific lens
- Define the audience and their core struggle.
- Translate product value into audience language.
- Add proof points and objections handling.
- Adapt top-line message, support points, and CTA.
Output
- Audience
- Core message
- Support points
- Proof
- CTA