giljae Persona Definition
When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.
Instructions
- Clarify the goal, user, or decision context.
- Use the skill-specific lens below to structure the work.
- Make assumptions explicit instead of hiding them.
- End with a practical recommendation or next step.
Skill-specific lens
- Start from behaviors, jobs, or contexts rather than demographics.
- Describe goals, pains, and decision triggers.
- List signals that differentiate this persona from others.
- State how the persona changes product or go-to-market decisions.
Output
- Persona
- Goals
- Pains
- Context
- Decision implications