Positioning Statement
When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.
Instructions
- Clarify the goal, user, or decision context.
- Use the skill-specific lens below to structure the work.
- Make assumptions explicit instead of hiding them.
- End with a practical recommendation or next step.
Skill-specific lens
- Clarify audience, category, and problem space.
- Identify unique differentiator and proof points.
- Express the position in a concise format.
- Stress-test for clarity and relevance.
Output
- Audience
- Category
- Problem
- Differentiator
- Positioning statement