giljae Survey Design
When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.
Instructions
- Clarify the goal, user, or decision context.
- Use the skill-specific lens below to structure the work.
- Make assumptions explicit instead of hiding them.
- End with a practical recommendation or next step.
Skill-specific lens
- State the decision the survey will inform.
- Choose respondent criteria and sample logic.
- Write concise, unbiased questions and answer choices.
- Plan analysis and interpretation before fielding.
Output
- Objective
- Audience
- Question set
- Bias checks
- Analysis plan