User Journey Map
When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.
Instructions
- Clarify the goal, user, or decision context.
- Use the skill-specific lens below to structure the work.
- Make assumptions explicit instead of hiding them.
- End with a practical recommendation or next step.
Skill-specific lens
- Define the journey scope and persona.
- List steps, touchpoints, and user goals.
- Identify friction, delays, and drop-offs.
- Highlight high-impact opportunity areas.
Output
- Journey stages
- User goals
- Friction points
- Emotional lows/highs
- Opportunities