Value Proposition
When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.
Instructions
- Clarify the goal, user, or decision context.
- Use the skill-specific lens below to structure the work.
- Make assumptions explicit instead of hiding them.
- End with a practical recommendation or next step.
Skill-specific lens
- State the target segment and their key struggle.
- Describe the job to be done and desired outcome.
- Explain how the product creates distinct value.
- Condense into a clear value proposition statement.
Output
- Target segment
- Problem / job
- Value created
- Differentiators
- Value proposition