Voice of Customer
When to use
- Use when the task clearly matches this PM activity.
- Use when a structured answer is more useful than a generic brainstorm.
- Use when the user needs explicit trade-offs, implications, or next steps.
Instructions
- Clarify the goal, user, or decision context.
- Use the skill-specific lens below to structure the work.
- Make assumptions explicit instead of hiding them.
- End with a practical recommendation or next step.
Skill-specific lens
- Extract direct phrases and repeated themes.
- Map complaints, desires, and triggers.
- Separate loud anecdotes from broader patterns.
- Recommend product or messaging implications.
Output
- Key phrases
- Pain themes
- Desire themes
- Implications
- Open questions