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Developer Marketing Playbook

Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.

gingiris-1031 Updated
Marketing & Growth

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Developer Marketing Playbook — DevRel, Docs & Community Funnels

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Engineers don't respond to traditional marketing. Here's what actually works.

  • DevRel program design: Roles, metrics, and activities that drive adoption
  • Docs as growth engine: How great documentation becomes your best acquisition channel
  • API experience: DX improvements that reduce time-to-first-API-call
  • Community funnels: Discord/Slack → contributor → champion → customer pipeline
  • Hackathon ROI: When hackathons work, how to run them, and measuring impact

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