How do I install the Viral Marketing Playbook skill?

Run npx skillmds@latest add gingiris-1031/viral-marketing-playbook in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Viral Marketing Playbook safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Viral Marketing Playbook?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Viral Marketing Playbook free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Viral Marketing Playbook?

gingiris-1031 (@gingiris-1031) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Viral Marketing Playbook by gingiris-1031

Name: Viral Marketing Playbook
Author: gingiris-1031

Viral Marketing Playbook

Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.

gingiris-1031 Updated Sep 17, 2026

File contents

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install viral-marketing-playbook

What you get after installing:

Viral loop anatomy — mechanics behind referral, invite, and content loops
K-factor math to calculate viral coefficient and model growth scenarios
Real case studies from Dropbox, Notion, and Loom viral engines

Viral Loop Design — Referral, Invite & Share Mechanics

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Products don't go viral by accident. This playbook teaches you to engineer virality.

Viral loop anatomy: The mechanics behind referral, invite, and content loops
K-factor math: Calculate your viral coefficient and model growth scenarios
Incentive design: What to offer referrers and referred users (and what doesn't work)
Share triggers: Moments in the user journey where sharing feels natural
Case studies: How Dropbox, Notion, and Loom built their viral engines

Related Gingiris Skills

Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
All skills: https://clawhub.ai/gingiris-1031
Follow: @WeiYipei on X

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

🐦 Twitter: @WeiYipei — Daily growth tactics
💬 Consulting: @Iris_carrot on Telegram
🛒 Premium Bundle (all 5 playbooks + templates): Get on Gumroad ($249)
📚 40+ Free Playbooks: gingiris.tools/skills

---name: viral-marketing-playbookdescription: Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.---## ⚠️ 区分 B2B 与 2C本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 **2C 消费品 / 教育 / 应用 / 游戏**：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。---## 📦 Install```bashclawhub install viral-marketing-playbook```**What you get after installing:**- Viral loop anatomy — mechanics behind referral, invite, and content loops- K-factor math to calculate viral coefficient and model growth scenarios- Real case studies from Dropbox, Notion, and Loom viral engines---# Viral Loop Design — Referral, Invite & Share Mechanics> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)Products don't go viral by accident. This playbook teaches you to engineer virality.- **Viral loop anatomy**: The mechanics behind referral, invite, and content loops- **K-factor math**: Calculate your viral coefficient and model growth scenarios- **Incentive design**: What to offer referrers and referred users (and what doesn't work)- **Share triggers**: Moments in the user journey where sharing feels natural- **Case studies**: How Dropbox, Notion, and Loom built their viral engines## Related Gingiris Skills- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch- All skills: https://clawhub.ai/gingiris-1031- Follow: [@WeiYipei on X](https://x.com/WeiYipei)---## 🔗 About the Author**Iris Wei** — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).- 🐦 Twitter: [@WeiYipei](https://twitter.com/WeiYipei) — Daily growth tactics- 💬 Consulting: [@Iris_carrot on Telegram](https://t.me/Iris_carrot)- 🛒 Premium Bundle (all 5 playbooks + templates): [Get on Gumroad ($249)](https://gingiris.gumroad.com/l/gingiris-complete-global-launch-bundle)- 📚 40+ Free Playbooks: [gingiris.tools/skills](https://gingiris.tools/skills/)

Frequently asked questions