How do I install the Viral Marketing Playbook skill?

Run npx skillmds@latest add gingiris-1031/viral-marketing-playbook-2 in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Viral Marketing Playbook safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Viral Marketing Playbook?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Viral Marketing Playbook free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Viral Marketing Playbook?

gingiris-1031 (@gingiris-1031) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Viral Marketing Playbook

Name: Viral Marketing Playbook
Author: gingiris-1031

Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.

gingiris-1031 Updated Sep 22, 2026

Marketing & Growth

Install

Press C to copy

$ npx skillmds@latest add gingiris-1031/viral-marketing-playbook-2

Installs into ~/.claude/skills (or .claude/skills inside a project). Restart Claude Code to pick it up.

Download .zip

＋ Add to plugin

README badge

[![SkillMD](https://skillmd.com/badge/gingiris-1031/viral-marketing-playbook-2.svg)](https://skillmd.com/skills/gingiris-1031/viral-marketing-playbook-2)

Trust & safety

Audits pending

Not yet audited · commit 93651ec

Works with: Claude Code Claude.ai OpenAI Codex +

File contents

Viral Loop Design — Referral, Invite & Share Mechanics

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Products don't go viral by accident. This playbook teaches you to engineer virality.

Viral loop anatomy: The mechanics behind referral, invite, and content loops
K-factor math: Calculate your viral coefficient and model growth scenarios
Incentive design: What to offer referrers and referred users (and what doesn't work)
Share triggers: Moments in the user journey where sharing feels natural
Case studies: How Dropbox, Notion, and Loom built their viral engines

Related Gingiris Skills

Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
All skills: https://clawhub.ai/gingiris-1031
Follow: @WeiYipei on X

gingiris-1031/viral-marketing-playbook/tree/main/ commit 93651ecc93

Frequently asked questions

npx skillmds@latest add gingiris-1031/viral-marketing-playbook-2