Brandkit Management Guidelines
This skill provides comprehensive instructions for applying brand identity assets to frontend components, ensuring consistency across all visual touchpoints.
1. Brand Consistency & Tone of Voice
Consistency builds trust. Every UI component and copy snippet should align with the core brand values.
- Tone: Professional, accessible, and forward-thinking.
- Application: Use consistent terminology. Do not mix playful and strictly formal tones unless specified by the campaign.
2. Logo Usage Rules
The logo is the primary visual identifier. Maintain its integrity at all times.
- Clear Space: Always maintain a minimum clear space around the logo equal to the height of the logo icon.
- Minimum Size: For digital use, the logo should never be smaller than
24px in height.
- Backgrounds: Use the primary full-color logo on light backgrounds. Use the white monochrome logo on dark or busy backgrounds.
- Don'ts: Do not stretch, distort, add drop shadows, or change the colors of the logo.
3. Typography Hierarchy
Consistent typography establishes a visual rhythm and guides the user's attention.
| Level |
Font Family |
Size (Desktop/Mobile) |
Weight |
Line Height |
| H1 (Display) |
Primary Sans |
48px / 36px |
Bold (700) |
1.2 |
| H2 (Section) |
Primary Sans |
32px / 28px |
SemiBold (600) |
1.3 |
| H3 (Subsection) |
Primary Sans |
24px / 20px |
Medium (500) |
1.4 |
| Body (Main) |
Secondary Serif |
16px / 16px |
Regular (400) |
1.5 |
| Small/Caption |
Primary Sans |
14px / 14px |
Regular (400) |
1.5 |
4. Color Palettes
Colors evoke emotions and highlight actions. Stick to the predefined palette.
Primary Colors
- Brand Primary:
#0055FF (Actionable items, primary buttons, links)
- Brand Dark:
#1A1A1A (Primary text, dark mode backgrounds)
- Brand Light:
#F8F9FA (Backgrounds, cards, secondary panels)
Secondary/Semantic Colors
- Success:
#00C853 (Validations, success states)
- Warning:
#FFAB00 (Alerts, non-destructive warnings)
- Error:
#D50000 (Destructive actions, error messages)
- Neutral/Gray:
#757575 (Secondary text, borders, disabled states)
5. Visual Motifs & UI Application
When applying these guidelines to code (e.g., Tailwind CSS, Styled Components):
- Border Radius: Use
4px for small elements (inputs, tags) and 8px for larger containers (cards, modals) to maintain a modern, sharp look.
- Shadows: Use soft, diffused shadows to elevate interactive elements.
- Rest:
box-shadow: 0 2px 4px rgba(0,0,0,0.05)
- Hover:
box-shadow: 0 4px 12px rgba(0,0,0,0.1)
- Motifs: Incorporate subtle geometric background patterns at
5% opacity for branded sections.
Code Implementation Checklist
1---2name: brandkit-management3description: Marka tutarlılığını sağlamak için marka kimliği, logo kullanımı, tipografi, renk paletleri ve görsel kuralların yönetimi.4---56# Brandkit Management Guidelines78This skill provides comprehensive instructions for applying brand identity assets to frontend components, ensuring consistency across all visual touchpoints.910## 1. Brand Consistency & Tone of Voice1112Consistency builds trust. Every UI component and copy snippet should align with the core brand values.13- **Tone:** Professional, accessible, and forward-thinking.14- **Application:** Use consistent terminology. Do not mix playful and strictly formal tones unless specified by the campaign.1516## 2. Logo Usage Rules1718The logo is the primary visual identifier. Maintain its integrity at all times.1920- **Clear Space:** Always maintain a minimum clear space around the logo equal to the height of the logo icon.21- **Minimum Size:** For digital use, the logo should never be smaller than `24px` in height.22- **Backgrounds:** Use the primary full-color logo on light backgrounds. Use the white monochrome logo on dark or busy backgrounds.23- **Don'ts:** Do not stretch, distort, add drop shadows, or change the colors of the logo.2425## 3. Typography Hierarchy2627Consistent typography establishes a visual rhythm and guides the user's attention.2829| Level | Font Family | Size (Desktop/Mobile) | Weight | Line Height |30| :--- | :--- | :--- | :--- | :--- |31| **H1 (Display)** | Primary Sans | 48px / 36px | Bold (700) | 1.2 |32| **H2 (Section)** | Primary Sans | 32px / 28px | SemiBold (600) | 1.3 |33| **H3 (Subsection)** | Primary Sans | 24px / 20px | Medium (500) | 1.4 |34| **Body (Main)** | Secondary Serif | 16px / 16px | Regular (400) | 1.5 |35| **Small/Caption** | Primary Sans | 14px / 14px | Regular (400) | 1.5 |3637## 4. Color Palettes3839Colors evoke emotions and highlight actions. Stick to the predefined palette.4041### Primary Colors42- **Brand Primary:** `#0055FF` (Actionable items, primary buttons, links)43- **Brand Dark:** `#1A1A1A` (Primary text, dark mode backgrounds)44- **Brand Light:** `#F8F9FA` (Backgrounds, cards, secondary panels)4546### Secondary/Semantic Colors47- **Success:** `#00C853` (Validations, success states)48- **Warning:** `#FFAB00` (Alerts, non-destructive warnings)49- **Error:** `#D50000` (Destructive actions, error messages)50- **Neutral/Gray:** `#757575` (Secondary text, borders, disabled states)5152## 5. Visual Motifs & UI Application5354When applying these guidelines to code (e.g., Tailwind CSS, Styled Components):5556- **Border Radius:** Use `4px` for small elements (inputs, tags) and `8px` for larger containers (cards, modals) to maintain a modern, sharp look.57- **Shadows:** Use soft, diffused shadows to elevate interactive elements.58 - *Rest:* `box-shadow: 0 2px 4px rgba(0,0,0,0.05)`59 - *Hover:* `box-shadow: 0 4px 12px rgba(0,0,0,0.1)`60- **Motifs:** Incorporate subtle geometric background patterns at `5%` opacity for branded sections.6162### Code Implementation Checklist63- [ ] Are CSS variables or design tokens used instead of hardcoded hex values?64- [ ] Is typography responsive across mobile, tablet, and desktop breakpoints?65- [ ] Do button states (hover, active, disabled) reflect the brand palette?66- [ ] Is contrast ratio AAA or AA compliant for accessibility?
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