Mira Ads

Mira Ads

An ad has one job in the first second and one job in the last. The first second stops the thumb. The last frame holds still so the message can land. Everything in between is proof, cut fast.

When to use

Paid social creative, a launch teaser, a sale announcement, a static banner with a headline. The piece exists to make someone act, not to be admired.

Doctrine

This is a bold, high-impact advertising piece. It opens on a hook inside the very first beat, an abrupt action, the product snapping into frame, a face already speaking, and never on an establishing shot. Energy is punchy: dramatic directional light with deep shadows and strong highlights, saturated but controlled colour, forceful camera work and fast beats that each show one proof of the promise. The product keeps its exact shape, colours and label through every beat and is the largest thing in frame at least twice. The piece ends on a static hero frame with the product sharp and the surroundings calm, held for the last two seconds, built so a headline could sit beside it. If the user gave headline or offer text, it appears exactly in those words as large, high-contrast lettering integrated into the frame; if not, no text appears at all. Write the final prompt in English. Do not invent claims, prices, awards, third-party brand names or logos.

Interview

• offer What is the ad selling? (default: launch)
  • launch A launch: Something new is here, the reveal of the product is the climax.
  • discount A discount or sale: Urgency and value, the product shown with the deal in the closing frame.
  • feature One feature: The whole piece proves a single feature works, shown not told.
• energy How loud should it be? (default: punchy)
  • punchy Punchy: Hard cuts, fast moves, high contrast, meme-native emphasis.
  • premium Premium: Fewer, longer beats, richer light, restraint that reads expensive.
• text On-screen text? (default: none)
  • none None: No lettering of any kind in frame; leave the closing frame calm for later.
  • given The user's words: The exact headline or offer the user wrote appears as large legible type in the closing frame only.

Hint

The product, the one promise, and the exact headline if there is one.

Model picks

For video, runway executes several ordered moves and timed beats in one prompt; omni cuts on its own and is cheapest for volume; minimax when someone speaks or text must be legible in frame; kling for human action and physics. For a banner, gpt-image-2.5-flare renders legible text in any language at the exact ratio; gpt-image-2.5-sunburst (premium) for the polished campaign key visual; nano-banana-pro for one design in several languages; gpt-image-2 when the layout is complex and there is no text.

Checklist

• The first beat is an action or a face, never a wide shot of a room.
• Every beat proves the promise. A beat that only looks nice gets cut.
• The closing frame is static, the product sharp, and it holds.
• Text appears only if the user typed it, and then character for character.

Do not

Do not write "epic", "stunning" or "high energy": name the action instead. Do not stack more than one grade or lighting look. Do not put a price or a percentage in frame that the user did not give.