Lead Scorer
Overview
Automatically evaluate and rank inbound leads using your ideal customer profile (ICP) criteria, enrichment data, and behavioral engagement signals—ensuring your sales team focuses on the highest-value opportunities first.
When to Use
- Prioritizing a large backlog of unqualified leads
- Auto-routing high-value enterprise accounts to senior reps
- Triggering outreach sequences based on score thresholds
- Building lead quality dashboards for sales leadership
- Filtering marketplace buyer signups by quality tier
Instructions
- Accept inputs: lead data (name, company, email, industry, company size, intent signals), ICP criteria, scoring weights.
- Enrich lead data via Clearbit/Hunter.io/LinkedIn API (if enabled) to fill firmographic gaps.
- Score each dimension:
- Fit score: company size, industry, geography vs ICP.
- Intent score: website visits, content downloads, pricing page views.
- Engagement score: email opens, reply rate, meeting bookings.
- Negative signals: competitor employee, student email, wrong industry.
- Calculate composite score (0-100) using configured weights.
- Classify: Hot (80+), Warm (50-79), Cold (<50), Disqualified.
- Route leads: Hot leads to priority queue + notify assigned rep via Slack.
- Update CRM record (HubSpot/Salesforce) with score, classification, and routing.
- Return scored lead list with justification for each score.
Environment
CRITERIA_CONFIG=./icp_criteria.json
CLEARBIT_API_KEY=your_clearbit_key_optional
HUBSPOT_API_KEY=your_hubspot_api_key
HOT_LEAD_THRESHOLD=80
SLACK_NOTIFY_CHANNEL=#sales-hot-leads
Examples
Input:
lead:
company: AcmeBattery Corp
industry: lithium_recycling
size: 500_employees
intent: viewed_pricing_3x_this_week
email: procurement@acmebattery.com
Output:
Lead Score: 91/100 - HOT
Fit: 35/40 (ideal industry, right size)
Intent: 32/35 (high pricing page engagement)
Engagement: 24/25 (3 email opens, 1 reply)
Routed to: @sarah_enterprise_sales
CRM updated: HubSpot contact #48291
Slack alert sent to #sales-hot-leads
1---2name: lead-scorer3description: Score inbound leads based on firmographic data, behavioral signals, CRM activity, and custom ICP criteria. Prioritizes sales-ready leads, flags high-value accounts, and auto-routes to appropriate sales reps.4license: MIT5---67# Lead Scorer89## Overview1011Automatically evaluate and rank inbound leads using your ideal customer profile (ICP) criteria, enrichment data, and behavioral engagement signals—ensuring your sales team focuses on the highest-value opportunities first.1213---1415## When to Use1617- Prioritizing a large backlog of unqualified leads18- Auto-routing high-value enterprise accounts to senior reps19- Triggering outreach sequences based on score thresholds20- Building lead quality dashboards for sales leadership21- Filtering marketplace buyer signups by quality tier2223---2425## Instructions26271. Accept inputs: lead data (name, company, email, industry, company size, intent signals), ICP criteria, scoring weights.282. Enrich lead data via Clearbit/Hunter.io/LinkedIn API (if enabled) to fill firmographic gaps.293. Score each dimension:30 - Fit score: company size, industry, geography vs ICP.31 - Intent score: website visits, content downloads, pricing page views.32 - Engagement score: email opens, reply rate, meeting bookings.33 - Negative signals: competitor employee, student email, wrong industry.344. Calculate composite score (0-100) using configured weights.355. Classify: Hot (80+), Warm (50-79), Cold (<50), Disqualified.366. Route leads: Hot leads to priority queue + notify assigned rep via Slack.377. Update CRM record (HubSpot/Salesforce) with score, classification, and routing.388. Return scored lead list with justification for each score.3940---4142## Environment4344```45CRITERIA_CONFIG=./icp_criteria.json46CLEARBIT_API_KEY=your_clearbit_key_optional47HUBSPOT_API_KEY=your_hubspot_api_key48HOT_LEAD_THRESHOLD=8049SLACK_NOTIFY_CHANNEL=#sales-hot-leads50```5152---5354## Examples5556**Input:**57```58lead:59 company: AcmeBattery Corp60 industry: lithium_recycling61 size: 500_employees62 intent: viewed_pricing_3x_this_week63 email: procurement@acmebattery.com64```6566**Output:**67```68Lead Score: 91/100 - HOT69Fit: 35/40 (ideal industry, right size)70Intent: 32/35 (high pricing page engagement)71Engagement: 24/25 (3 email opens, 1 reply)72Routed to: @sarah_enterprise_sales73CRM updated: HubSpot contact #4829174Slack alert sent to #sales-hot-leads75```
Greenmamba29