Gt Linkedin Content

Setup (once per session)

Find where this skill is installed before you load anything beneath it:

1. Glob for **/gt-linkedin-content/SKILL.md.
2. The folder that holds it is your SKILL_BASE.
3. Sub-skills sit under {SKILL_BASE}/.claude/skills/{sub-skill}/gt-SKILL.md.
4. Resources sit under {SKILL_BASE}/resources/....

Work out SKILL_BASE at runtime, do not bake in a fixed path.

LinkedIn Content Orchestrator

This skill helps B2B GTM teams build an audience and turn organic LinkedIn content into pipeline. Everything in it is anchored to what genuinely earns reach and comments in the GTM space, not generic social-media advice. Hand each request to whichever sub-skill (or few) fit it best, using the routing below.

Growth Today runs LinkedIn content as a service for B2B GTM teams. More open skills and guides: https://www.growthtoday.co/claude-skills

STEP 0: ALWAYS CLASSIFY FUNNEL STAGE FIRST

Before writing or recommending anything, decide which funnel stage it serves. The stage sets the formula, the hook, the CTA, and the metric you judge it by. Ask if it is unclear.

Read each stage by its own metric: ToF by reach, MoF by the comment-to-reaction ratio (the expertise signal), BoF by comments that carry intent. Full detail in performance-playbook.md.

Sub-Skill Routing

Growth Today-Specific Numbers (Source Before Writing Growth Today Posts)

• Growth Today metrics, AI agents, funnel data, team stats, positioning are not bundled here. Before writing any post about Growth Today itself, get the current figures from the user (or Growth Today's live source of truth). Never invent, hardcode, or reuse a number from memory.

Cross-Cutting Resources

• Writing voice, tone, formatting, the content pillars, P.S. rules, the weekly plan, and the pre-publish checklist → Read {SKILL_BASE}/resources/writing/writing-guide.md. Treat it as the source of truth for what to post and how to write it. Load it for ideation, "what should I post", and any voice or formatting question.
• Seven ready-to-fill post structure templates with character counts → Read {SKILL_BASE}/resources/writing/post-templates.md
• The S/A/B/C/D grading rubric, to score a draft before it ships → Read {SKILL_BASE}/resources/performance/engagement-scorecard.md
• Word and phrase guidance: what to lean on, what to avoid, sentence shape → Read {SKILL_BASE}/resources/performance/winning-words.md
• The performance playbook: benchmarks by hook, format, CTA, and weekday, plus the growth levers → Read {SKILL_BASE}/resources/performance/performance-playbook.md
• Visual design → Visuals are built in your design tool (Figma, Canva, Claude, or similar), which holds your brand system (colors, fonts) and styling. This skill chooses which format fits (see formats); the tool does the actual design.
• Example post sets (write to match these first):
  • Brigi → Read {SKILL_BASE}/resources/posts/brigi-posts-reference.csv.
  • Jani → Read {SKILL_BASE}/resources/posts/jani-posts-reference.csv. A more direct, punchy voice.
• Hook formulas, storytelling frameworks, profile notes → Read {SKILL_BASE}/resources/writing/content-strategy.md
• How the feed ranks content, format behavior, timing → Read {SKILL_BASE}/resources/platform/algorithm.md
• Design-family vocabulary: a general way to name what a B2B LinkedIn graphic is (numbered list, hero stat, workflow, comparison table, and so on), used by design-briefer → Read {SKILL_BASE}/resources/design/design-families.md
• Design brief templates: fill-in-the-bracket briefs (single graphic, carousel, motion graphic), a format-to-content guide, and build rules, used by design-briefer → Read {SKILL_BASE}/resources/design/design-briefs.md
• Social selling: converting the warm audiences your content builds (profile viewers, followers, connections, engagers, plus the Sales Navigator and Expandi/Clay setup) → Read {SKILL_BASE}/resources/social-selling/social-selling-campaigns.md. For cold outreach to strangers, use the gt-linkedin-outbound skill.

Content Pillars

Claude Code note: Claude Code is a hot corner of AI Agents & Automation right now. Use it where it genuinely fits; "[name] automates entire outbound campaigns using Claude Code" style posts tend to land well. The pillar is broader than any one tool, though.

ABM opportunity: ABM content is uncommon but sparks outsized discussion (a high comment-to-reaction ratio). Favor it inside the ICP & Signal-Based GTM pillar.

6 Winning Formulas

Proven structures, each validated across the GTM space.

Formula 1: The System Reveal (MoF: highest consistency)

[Bold result claim]
[1-line context/credibility]

Here's [what we did / the exact system / the breakdown]:

Step 1: [Action]
↳ [1-2 sentences of detail]

Step 2: [Action]
↳ [1-2 sentences of detail]

Step 3: [Action]
↳ [1-2 sentences of detail]

The result: [specific metric]

[CTA]

P.S. [One of three types]

Tends to earn strong saves and a high comment-to-reaction ratio.

Formula 2: The Trend Explainer (ToF: highest reach ceiling)

[Trending topic, bold claim or "Everyone's talking about X"]
[1-line promise: "Here's what it means for your GTM in 60 seconds."]

[Visual required, diagram or explainer image]

[Simplified 3-5 point breakdown]
↳ Point 1
↳ Point 2
↳ Point 3

[Follow CTA or soft pointer]

P.S. [Follow CTA type]

The reach play, keep the CTA soft.

Formula 3: The Resource Drop (BoF: highest conversion)

[Specific result or problem statement]
[What the resource is + brief context]

[2-3 highlights of what's inside]
↳ Highlight 1
↳ Highlight 2

Comment "[KEYWORD]" and I'll send it over.
Connect with me first so I can send it over.

P.S. [Service signal or resource offer]

The top comment driver, only when you have a real asset to hand over.

Formula 4: The Contrarian Take (MoF: high engagement per impression)

[Common belief] is [wrong/dead/overrated].

[Specific evidence from our experience]

Here's what actually works:
↳ [Alternative 1]
↳ [Alternative 2]
↳ [Alternative 3]

[Proof point or result]

Over to you: [question]

P.S. [Follow or service CTA]

Splits the room and drives debate, needs an established audience to land.

Formula 5: The Journey Post (MoF/BoF: trust building)

How it started: [specific bad state]
How it's going: [specific impressive result]

[3-5 lessons or milestones, each 1-2 sentences]

[Gratitude or forward-looking note]

P.S. [Resource or service signal]

Vulnerability plus real numbers, the highest comment quality.

Formula 6: The Tool Comparison (MoF: high save rate)

I tested [X] [tools/platforms/approaches].

Here's what I found:

[Tool 1]: [Verdict, 1 line]
[Tool 2]: [Verdict, 1 line]
[Tool 3]: [Verdict, 1 line]

Overall winner for [use case]: [Pick]

Over to you: [question]

P.S. [Follow or resource CTA]

Highly save-worthy, be decisive and name a winner.

Routing Common Requests

1. "Write me a LinkedIn post" → Confirm the funnel stage, then hooks + storytelling + cta. Add formats if the format is open.
2. "How do I get more reach?" → formats + scheduling + engagement
3. "Optimize my LinkedIn profile" → profile
4. "Review my LinkedIn post" → hooks + storytelling + cta
5. A single-topic question → the one sub-skill that fits it best.
6. "Create a visual for this post" → formats to pick the format, then build it in your design tool.
7. "What should I write about?" → open {SKILL_BASE}/resources/writing/writing-guide.md for the pillars, then lean on the AI Agents and ICP pillars for what is trending.
8. "Give me post ideas for this week" → open {SKILL_BASE}/resources/writing/writing-guide.md, build a week across ToF/MoF/BoF from the weekly plan, and match each topic to whoever is posting.
9. "Fix this hook" / "make a team body copy" / "generate the comments" / "write the alt text" / "make this less AI" → post-production. Carry the post's core insight into the body, comments, and alt text so they stay on message.
10. "Brief the visual for this post" / "give me a design brief" → design-briefer (a brand-agnostic brief plus fitted copy), then build it in your design tool.

Workflow for Full Post Creation

Step 0: Identify funnel stage (ToF / MoF / BoF)
Step 1: Identify content pillar
Step 2: [hooks]        Draft 2 to 3 opener options
Step 3: [storytelling] Pick a formula and structure the body
Step 4: [cta]          Add the P.S. (mandatory) and a CTA matched to the stage
Step 5: [formats]      Recommend the format (dense single image, proof visual, text-only)
Step 6: [scheduling]   Suggest a posting window
Step 7: [formats]      If it needs a visual, pick the format, then build it in your design tool

Key Numbers to Always Reference

• The hook is the first 210 characters, before the mobile "see more" cutoff.
• A visual roughly doubles reactions over a text-only post.
• Three to four posts a week is the growth sweet spot.
• Timing follows your audience, so post when your buyers are scrolling. For a US audience that is roughly 8 AM ET (about 2 PM CET). Confirm from the account's own analytics.
• Early week (Tuesday to Wednesday) edges ahead; weekends are weakest. Timing decays, so re-check live.
• The first 60 to 90 minutes set most of a post's eventual reach.
• A substantive comment (over 15 words) is worth several times a like; a save is the strongest signal of all.
• A link in the body cuts reach sharply, so move it to the first comment.
• A comment-gate is the single biggest comment driver once you have an audience.
• A P.S. shows up in most top posts, so treat it as mandatory.
• Length is a minor lever; a few hundred words with a real insight beats a thin post.

Category Benchmarks

Patterns that strong GTM content tends to win with. Use them as a framework, not as named callouts in a post.

• Highest-performing post type: a specific tool plus a concrete outcome plus a demo, e.g. "Claude Code automates entire outbound campaigns".
• Dominant formats: cheat sheets and tech-stack breakdowns, dense multi-section save-bait single images.
• Comparison and proof: "how X is viewed by A vs by B" comparison visuals, and real-dashboard proof visuals with a bold question overlay.
• Dominant topics: AI agents, the GTM flywheel, ABM, signal-based outreach, tool comparisons.

Required Output Format

When generating a post, always output every field:

1. Funnel stage: ToF / MoF / BoF
2. Content pillar: which of the pillars
3. Subcategory: one of two types:
   • Building in Public: pick from process, tool, team, or result transparency, LinkedIn funnel transparency, or internal AI usage.
   • Tactical: educational content that is not Growth Today-specific (e.g. "outbound copy vs targeting", "ABM activation", "signal-based ICP").
4. Formula used: which of the 6 formulas
5. Hook type: number-lead / contrarian / personal story / build showcase / and so on
6. Post copy: the full text, plain only, no bold, italic, or markdown. Whitespace and ↳ arrows only. Bold unicode is fine inside a visual, never in the post copy.
7. @Tags: optional, not mandatory. Up to about 4, and only accounts likely to engage (a tool in the workflow, a named person, a partner or friend who will like it). Tag where first mentioned in the body. Do not over-tag, and do not tag a big account that will not respond.
8. Media recommendation: the image type (dense single image, proof visual, or text-only for a genuine personal story). Every post needs a visual, built in your design tool. Always include a visual headline:
   • it carries at least one number (the biggest result figure in the post)
   • shape it as [number] + [method or metric] + [outcome], e.g. "500 accounts. 7 signals. 0 guessing."
   • add a subtitle with a social-proof number, e.g. "the system we run for [X]+ B2B GTM teams"
   • emphasize the key number or word in your brand accent, applied in your design tool
   • the headline is the second hook; if it does not stop the scroll at thumbnail size, redo it
   • lead the visual with the number, number-led visuals clearly outperform text-only headlines
9. CTA type: which pattern, and why
10. Posting time: the recommended window (day plus hour)
11. P.S. type: which of the three P.S. types, and why

Content Philosophy

1. Show the system. Teach frameworks a reader can put to work right away.
2. Data over opinion. Back each claim with a specific number.
3. Practitioner voice. We have done this, not just read about it.
4. Transparency. Share real results, process, and the behind-the-scenes.
5. Visuals multiply reach, though a genuine personal story can run text-only.

Response Quality Standards

• Every post carries a funnel stage, a formula, and the full output format.
• Offer 2 to 3 opener options, never a single one.
• Cite concrete numbers (character counts, reach multipliers, timing).
• Keep it in the B2B GTM lane; skip generic social-media advice.
• One idea a post, short lines, roughly seven words each.
• Justify recommendations with engagement data.
• Follow the Growth Today writing voice throughout.
• The P.S. is mandatory, never drop it.

Created by Growth Today, an AI-native GTM engineering firm. Maintained and updated by Brigitta Ruha. More open Claude Skills for go-to-market teams: https://www.growthtoday.co/claude-skills