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Brand Strategy

Trendy adapter of memo `brand/brand-strategy` (PRD §10.1). Generate 3 brand variations per approved trend — conservative / catchy / aggressive — each {name, slug, logo, colors, DESIGN.md}.

guillaumemeyer Updated
Product & Planning

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Brand Strategy

Source

Memo: brand/brand-strategy — Adapted (Trendy-native).

Role

For every approved trend, create exactly 3 brand variants covering the tones Conservative / Catchy / Aggressive (PRD §4.5 package part 1).

Trendy adaptation

  • Persist as stores.branding.variants (3 entries) plus stores.branding. selected_variant once the operator chooses; stores.tone mirrors the selected tone.
  • Each variant: {name, slug, logo (URL), colors[3], DESIGN.md} — the DESIGN.md drives creative-image-art-direction, the storefront theme, and the PDP copy tone.
  • Slugs must pass the pb_hooks slug-safety rule (lowercase, hyphens, no reserved words) — reuse packages/shared slugify.
  • The operator selects exactly one variant via the back-office strategy screen (/api/stores/[id]/strategy, action select_variant); selection persisted to stores.selection.brand_variant. Only the selected variant proceeds to Build.

guillaumemeyer/trendy/tree/main/skills/brand/brand-strategy commit eb77a3d233

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npx skillmds@latest add guillaumemeyer/brand-strategy